Jakarta, Indonesia

Time and date:

August 7th, 2024

10:00 – 11:30 AM

3:00 – 4:30 PM


NIQ Indonesia
Millennium Centennial Center 43rd Floor
Jl. Jenderal Sudirman Kav 28 Kota Administrasi Jakarta Selatan,
DKI Jakarta, 12920 Indonesia

Understanding SEA Consumer Trends

Unveil the latest consumer trends and preferences driving FMCG innovation in Southeast Asia. Hear from industry experts on how these trends are shaping the market and what it means for your business. Access comprehensive survey results revealing what Southeast Asian consumers want from their FMCG products and gain practical strategies to leverage these trends for your business growth and innovation.

Neuro Marketing in the Service of Art:

Understand the impact of optimized creatives in delivering a 20% lift in ad-driven sales. Learn why strong ad creatives are 10-14X more likely to directly drive sales impact. Dive into the world of neuro marketing, where tools can capture 500 data points every second to uncover implicit non-conscious emotional responses and brand memory structures. Find out how NIQ BASES has completed over 15,000 neuro projects globally.

Are you skeptical about claims from vendors who claim to capture System 1 reactions? Is it enough to click on smiley faces or measure facial expressions? Let us demystify the process for you. Our very own Neuro Expert, Sunila Benjamin, will guide you through an interactive session of our neuro tools.

Group Commercial Director, NIQ BASES SEA
Design & Neuro Director, BASES APAC & EEMEA