Commentary
Brand Resilience: Webinar
Any brand can resonate with shoppers if they are dialed in to the attributes that consumers want.
Available on demand
Webinar description
Brand Resilience
What it means to be a brand in 2024 and beyond
Join us as we explore
- Results from our global survey, especially as they relate to the shift away from impulse buying, private label brand trends, and omnichannel shopping trends.
- Real-world examples of investments being made by store brands
- Essential considerations for brands to prioritize today in a world where affordability is always top of mind.
Brought to you by
Jason Catlin
Director, Customer Success
NIQ BASES
Jason has over 15 years of experience guiding clients to develop successful shopper marketing initiatives and product launches with a proven track record of growing profits, revenue, and market share for CPG brands across Food & Non-Food categories across B&M and E-Commerce.
Jason’s expertise lies in leveraging large-scale consumer research to identify shopper attitudes, preferences, and behaviors and translating these insights into actionable strategies that drive business growth. Jason has a M.S. from Indiana University’s Kelley School of Business in Strategic Management.
