Commentary
A four-part webinar series
Gen AI is transforming the FMCG industry, and you can lead your organization through the revolution. Join NIQ as we dive into the knowledge and skills needed to influence your CPG brand’s winning AI-strategy.
Part III: Partnering for AI
Thursday, September 12th, 12:00 EST
Part 3
September 12th, 12:00 EST
Partnering for AI: Influence AI decisions and launch new solutions with a GenAI task force
Get on the ground-floor of your organization’s AI strategy by working with the right internal and external stakeholders. Join us to understand how your role can partner with technology functions to bring AI strategies to life, and what to lok for when choosing external partners.
In this third webinar, we’ll discuss:
- Understanding Your Role: See how business intelligence, marketing, and product leaders will shape CPG AI strategies
- Leveraging an internal AI Task force: Learn which functions play a vital role in uncovering AI solutions and how you can best work together
- Choosing External Vendors: Understand the qualities of a good AI partner
- Working with NielsenIQ: Hear how NIQ can support CPG organizations on their AI journey.
Brought to you by
Aritra Kanjilal and Mark Flynn both sit on NIQ’s Gen AI Working Committee, helping clients to navigate their Gen AI journeys with Advisory, Enablement, Testing and Solutions services and support.
Mark Flynn
SVP, Product for NIQ BASES
Mark has spent his career pioneering methods for applying various forms of AI and Machine Learning to market research. At NIQ, Mark and his team focus on ways AI can transform consumer survey-based analytics. He sits on sit on NIQ’s Gen AI Working Committee, helping clients to navigate their GenAI journeys with advisory, enablement, testing and solution services and support.
Zu Khoja
SVP Architecture and Innovation for NIQ
Zu Khoja serves as SVP of Architecture and Innovation at NielsenIQ and hosts NIQ’s Accelerating Impact podcast. He leads a diverse team of AI and Machine Learning researchers, building models which drive operational efficiency and client value. Furthermore, Zu leads NIQ’s Enterprise Architecture and M&A Tech Integration practices, playing a pivotal role in sustainably realizing our product vision and harmonizing systems and products across NIQ and GfK. He brings with him over 25 years of technology experience.
Are you prepared for AI to disrupt the FMCG industry?
Better yet, are you looking to disrupt the FMCG industry with AI?
We are at an inflection point. There are those who will go all in on AI to revolutionize the market, and there are those that will fall behind. It’s more important than ever that you understand exactly what AI is and what it means for your personal brand.
Part 1
The foundation of all successful AI-strategies is an understanding of the technology and its capabilities. Join NIQ as we share what you need to know about AI today to deliver growth, tomorrow.
May 23rd, 12:30 EST
Part 2
You know what AI is, and what it isn’t. But how can you best use it to make your life easier and your work faster? Or to make your customers’ experiences better? Learn how to use Gen AI responsibly and efficiently.
July 11th, 12:00 EST
Part 3
Why stop at using AI when you can influence how the technology is made? Join us as we reveal strategies for cross-functional execution and the partners you need to deliver better, faster solutions.
September 12th, 12:00 EST
Part 4
Hear from a panel of AI-experts on how they stay current with the latest advancements and influence positive change across their organizations and industries. Walk away with concrete next steps for bringing accurate AI solutions to your team.
Coming soon
