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NIQ at ECR Tag 2024
25./26. September 2024
World Conference Center
Bonn
We know Consumers. Do you?
Get the Full view of consumer buying behavior
and Meet us at the ECR Tag 2024!
Together with Mars GmbH, we will be talking about ‘360° Category Efficiency Maximiser’ on stage and discussing the following questions, among others:
- What really drives sales?
- Can we create a 360° view by directly linking key KPIs from household and retail panel?
- Is this possible without too much effort and contradictory trend statements?
NIQ & Mars GmbH Experts in Speaking Session
Meet the Strategic Category Management Experts from Mars GmbH and NIQ Consumer Panel on September 25th 2.35 – 2.55 pm to get some valuable insights and spirited discussions
![](https://nielseniq.com/wp-content/uploads/sites/4/2024/08/marco-fritz-website.jpg?w=1006)
Marco Fritz
Head of Category Development, Mars GmbH
![](https://nielseniq.com/wp-content/uploads/sites/4/2024/08/stephan-knable-website.jpg)
Stephan Knäble
Managing Director CPS Germany, NIQ
With NielsenIQ you stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.
We know how to ….
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attract new customers
![](https://nielseniq.com/wp-content/uploads/sites/4/2023/11/NIQ_Symbols_DarkBlue-1_Omnishopper-Panel-2.0-600x600-950dd6f.png?w=600)
personalize experiences
![sale, price tag with star](https://nielseniq.com/wp-content/uploads/sites/4/2024/03/NIQ_Symbols_DarkBlue-1_Coupon-Sale-Specials-e1711632602453.png)
optimize your prices
![](https://nielseniq.com/wp-content/uploads/sites/4/2024/03/NIQ_Symbols_DarkBlue-1_Omnishopper-Panel.png)
minimize out of stocks
![](https://nielseniq.com/wp-content/uploads/sites/4/2023/08/NIQ_Symbols_DarkBlue-1_Shelf-Shelves.png)
drive sales
![NIQ Symbols Dark Blue Bar Graph Increase](https://nielseniq.com/wp-content/uploads/sites/4/2024/03/NIQ_Symbols_DarkBlue-1_Bar-Graph-Increase.png?w=834)
and grow your business