NIQ at ECR Tag 2024

25./26. September 2024

World Conference Center

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Together with Mars GmbH, we will be talking about ‘360° Category Efficiency Maximiser’ on stage and discussing the following questions, among others:

What really drives sales?
Can we create a 360° view by directly linking key KPIs from household and retail panel?
Is this possible without too much effort and contradictory trend statements?

NIQ & Mars GmbH Experts in Speaking Session

Meet the Strategic Category Management Experts from Mars GmbH and NIQ Consumer Panel on September 25th 2.35 – 2.55 pm to get some valuable insights and spirited discussions

Marco Fritz

Head of Category Development, Mars GmbH

Stephan Knäble

Managing Director CPS Germany, NIQ

360° Category Efficiency Maximizer

Wednesday, 25. September, 2.35 – 2.55 pm

The innovative NIQ CatMan approach combines harmonised data from NIQ consumer panels and retail panels, providing a comprehensive 360° insight into relevant shopper KPIs.

Mars GmbH and NIQ will present the newly developed CatMan solution based on a case study, which offers completely new insights into the optimisation of distribution, assortment and promotions in order to increase market penetration and thus sales figures for manufacturers and retailers.

Join ECR Tag to attend the presentation

With NielsenIQ you stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.

We know how to ….