The quest for next
Find your next growth opportunity
About
Progress requires constant re-invention. The search for better ideas. Answering the questions your customers ask — and those they haven’t asked yet.
As markets evolve and consumer habits change, driving commercial growth often requires strategic innovation or reinventing a category. The opportunity lies in being one step ahead and planning for what’s next.
Join us at C360 as we explore the strategies and tactics that lead to the discovery of opportunities. Hear from industry leaders and experts as they share insights that power their search for growth. Be inspired to start — or continue — your quest for what’s next.
This year’s event will arm you with a playbook to build sustainable commercial growth for your brands. We’ll help you address today’s consumption challenges and expected regulatory headwinds. And we’ll show how powerful data and insights can help plug visibility gaps and track complete omnichannel performance.
This year’s Consumer 360 program is anchored by six key content pillars
Consumer Relevancy: Winning Volume and Share by Cultivating Demand
Return to profitable growth while navigating commercial headwinds
Collaborative Growth: Unlocking New Opportunities in Retail and Brand Partnerships
Drive category growth by fostering synergy between national and private brands
Your Next Innovation: Turning Bold Ideas into Breakthroughs
Develop a resilient innovation portfolio aligned with evolving consumer habits
Shelf Economics: Navigating Pricing Strategy in the Global Economic Environment
Build an insights-driven assortment and pricing strategy using AI and consumer analytics
Commercial Investment: A Smarter Approach to Maximizing Returns
Drive full-funnel shopper engagement with optimized consumer media and trade spend
Future Proof Portfolio: Thriving in an Evolving Regulatory Landscape
Assess and navigate the new regulatory environment
Mainstage Speakers
Friendly co-founder, happy coffee
Founder, hello products
Former Chief Innovation Strategist, Colgate-Palmolive
Additional speakers to be announced, check back soon!
Monday, June 2
12:00 PM – 6:00 PM Registration
3:30 PM – 4:30 PM NIQ Showcase Open
4:30 PM – 5:45 PM Welcome & Opening Keynote
6:00 PM – 10:00 PM Opening Reception
Tuesday, June 3
7:30 AM – 8:30 AM Breakfast*
8:30 AM – 12:30 PM Mainstage
12:30 PM – 1:30 PM Lunch*
1:30 PM – 2:00 PM Mainstage
2:15 PM – 5:30 PM Breakouts & NIQ Showcase
6:30 PM – 10:30 PM Dinner
*NIQ Showcase open
Wednesday, June 4
8:00 AM – 9:00 AM Breakfast*
9:00 AM – 12:00 PM Mainstage
12:00 PM – 1:00 PM Lunch*
1:15 PM – 4:00 PM Breakouts & NIQ Showcase
4:00 PM – 5:30 PM Mainstage & Closing Keynote
6:30 PM – 10:30 PM Closing party
*NIQ Showcase open
Thursday, June 5
Departures
Additional agenda information to follow
Agenda subject to change
Mainstage
Join us and immerse yourself in the next era of retail at C360, where industry leaders and renowned experts will share transformative ideas and forward-thinking perspectives to help your business thrive in a world of rapid change and technological evolution.
You’ll also gain cutting-edge insights and actionable strategies from some of the nation’s most renowned business, tech experts and industry leaders to drive your business forward.
2025 Founders Pitch Slam
Get your pitching arms ready for the 3rd annual NIQ Founders Pitch Slam for Emerging Brands.
Pitch Slam is back at Consumer 360 and it is bigger than ever. As one of the largest CPG pitch slams of the year for founding entrepreneurs, this event provides a rare opportunity for emerging CPG brand makers to pitch their products to an esteemed panel of industry executives from across the retail, investment and global brand communities at C360 in Hollywood, Florida. All audience members will have the opportunity to vote for their fan favorite among the top five finalists.
This unique competition provides the pitch slam winner with exclusive access to NIQ’s data experts to help build their brand through the lens of best-in-class data and analytics. Five finalists will receive an all-expenses paid trip to C360 for the live pitch, vying for the ultimate prize package.
Join us and discover how to better understand and master the new realities required to stay ahead of the next waves of change.
Meet Your Judges
Daymond John
Founder/CEO of FUBU & Star of ABC’s Shark Tank
Daymond John
Star of ABC’s Shark Tank, Venture Capitalist and Investor
An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his business operation into its basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with billions in product sales worldwide. Former President Barack Obama appointed Daymond John a Presidential Ambassador for Global Entrepreneurship (PAGE) to harness his energy, ideas, and experience to help develop the next generation of entrepreneurs both at home and abroad.
John is an award-winning entrepreneur and has received 100s of awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award, and was named #2 on LinkedIn’s Top 20 Voices, a list of the top influencers, who are using their voice to help us analyze today’s changing world of work, navigate our industries, and find balance. Most recently, Real Leaders Magazine named Daymond John one of the Top 50 Keynote Speakers in the World in 2023, a list of “real teachers — people who speak from experience.” His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today.
His marketing firm, The Shark Group offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions.
John is also an author of 6 best-selling books including his latest New York Times best-seller, The Power of Broke (2016) and Rise and Grind (2018). In 2020, John released his fifth book, Powershift, that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome. John’s most recent book, Little Daymond Learns to Earn (2023) is his first for kids, reached the New York Times and Amazon best-seller list the first week of its release. The book addresses the current void of educating our children about money in a fun and engaging story for parents and kids to connect.
John’s mission is to continue challenging the status quo and leave a lasting legacy of inspiring other leaders to do the same.
Finally, John is celebrating his 14th season on ABC TV’s critically acclaimed business reality show Shark Tank by renowned producer Mark Burnett, which has reinvigorated entrepreneurship around the world. Shark Tank has now gone on to win five Emmy® in the US and millions of weekly viewers world-wide tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.
Casey Gaston
Executive Leader, Local and Emerging Brands, Whole Foods
Casey Gaston
Executive Leader, Local and Emerging Brands, Whole Foods
Casey Gaston, based in Austin, Texas, is the Executive Leader of Local and Emerging Brands at Whole Foods Market. Beginning her career as a store team member in St. Louis, MO, Casey’s almost 20-year journey with the company has encompassed roles in department, store, and regional leadership, highlighting her passion for retail and brand development. Since joining the Center Store Merchandising team in 2017, she has played a key role in fostering supplier relationships and sourcing innovative products. In her current position, Casey is responsible for leading the strategy and execution of bringing local and emerging brands into Whole Foods Market’s center aisles. She works closely with a team of Foragers to identify and nurture unique local brands that align with the company’s values and customer interests. Her role involves not only scouting new products but also guiding brands through the process of becoming a part of the Whole Foods Market family. Outside of work, Casey’s passions include Texas two-step and line dancing, roller skating, reading, and gluten-free baking. She is also actively involved in Austin’s LGBTQIA+ community and leads Queer Skate Austin.
Craig Dubitsky
Friendly co-founder, happy coffee
Founder, hello products
Former Chief Innovation Strategist, Colgate-Palmolive
Craig Dubitsky
Friendly co-founder, happy coffee
Founder, hello products
Former Chief Innovation Strategist, Colgate-Palmolive
Craig is the friendly co-founder of happy coffee (along with Robert Downey Jr), founder of hello products, and former Chief Innovation Strategist of Colgate-Palmolive.
happy coffee launched in early 2024 with a mission to elevate the everyday. Priding itself on using only the best, selectively sourced green beans produced by thoughtful growers and opting for a slow roasting process to protect the finest of flavor, happy not only delivers a seriously delicious™ cup of coffee but they care about the person drinking it. In an effort to de-stigmatize mental health, happy coffee has partnered with NAMI, the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization, with a dedication to building better lives for millions of Americans. Think of it as coffee with a conscience.
hello, the world’s first naturally friendly™ oral care brand, was acquired by Colgate in January of 2020. hello remains the fastest-growing oral care brand in the US, with products now available in over 55,000 food, drug, and mass retailers. hello was named by Inc Magazine as one of the Best Places to Work, as well as “One of the 25 Companies That Are Changing the World.” Dubitsky himself was named to Advertising Age’s Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers, and one of the 100 Most Inspirational Marketers in the World by The Internationalist.
Prior to hello, Craig was a co-founder and creative lead at eos products, a founding board member at Method Products, and a strategic advisor to Seventh Generation, Boots, and various private equity funds.
Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as an Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.
Tracey Massey
Chief Operating Officer, NIQ
Tracey Massey
Chief Operating Officer, NIQ
Tracey Massey currently serves as the Chief Operating Officer (COO) of NIQ. As COO, Tracey is responsible for all commercial and product aspects, including revenue, product development plans, business units’ strategies, and all market-facing aspects of NIQ.
Tracey is an accomplished global executive with over 30 years of experience and a successful track record in enhancing and expanding global businesses. Her philosophy of winning with clearly articulated strategies coupled with the infusion of trust and resources allows Tracey to empower people and nurture highly engaged teams.
Prior to joining NIQ, Tracey served as Global President and Chief Executive Officer of Mars Pet Nutrition, where she led the world’s largest pet food business, revamping its product portfolios for continuous growth. Prior to that role, she was Regional President Mars Confectionary Americas, where she successfully led her team through the integration of Mars Chocolate Americas with the Wrigley Co. Americas.
Tracey has a BS in Chemical Engineering from Loughborough University in England, and is a published thought-leader and speaker on topics such as women’s success in STEM and embracing the power of diversity.
Ben Macedo
Managing Director, Strategic Analytics & Innovation, North America
Ben Macedo
Managing Director, Strategic Analytics & Innovation, North America
Ben Macedo, Senior Vice President and Chief Revenue Officer of NIQ BASES, has been consulting on new product innovation with both Fortune 500 companies and start-ups for over 20 years. His areas of expertise include identifying “white space” opportunities, ideation, sales forecasting, and honing launch activation with pack design and other marketing levers. In his tenure with BASES, Ben has seen thousands of new product ideas and launches and is adept at understanding the factors that differentiate the winners from the rest of the pack.
Breakout sessions
Mainstage discussions will be complemented by a variety of engaging breakouts spanning two days and offering you an opportunity to tailor your session selections around emergent industry trends and category-focused insights, as well as topics relating to specific roles and personas. The range of breakout sessions will encompass volume and share growth; portfolio innovation; inflation and pricing; AI-driven assortment and merchandising; maximizing ROI; shopper engagement; and regulatory headwinds. This robust lineup will help facilitate connections with thought leaders and peers from the retail, manufacturing, and tech sectors, fostering valuable industry relationships and knowledge exchange.
Tuesday Sessions
Dive into the latest industry trends and category-focused insights spanning the future of retail, tech-driven innovation, digital engagement, changing consumer values, and evolving business models.
Beauty Unleashed: The Evolution of Social Selling in the TikTok Era
Beauty Unleashed: The Evolution of Social Selling in the TikTok Era
TikTok Shop is revolutionizing the beauty industry and reshaping consumer shopping behavior. This session will delve into the latest strategies and trends in social selling, highlighting their profound implications for beauty brands and retailers. Attendees will gain actionable insights on leveraging TikTok Shop and social selling platforms to drive growth and engagement in the beauty market. Amid the rapidly evolving landscape of beauty retail, understanding and harnessing these tools is vital for staying competitive and relevant. Additional highlights will focus on understanding TikTok Shop’s impact on consumer habits, innovative social selling techniques, and strategies to integrate these platforms into your marketing and sales initiatives to stay ahead of the curve and elevate your beauty brand with cutting-edge insights.
Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products
Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products
This session—which will enable attendees to unlock future opportunities with a global deep-dive into the evolving landscape of private label and branded products—will explore how retail-owned brands and name-brand products can coexist and thrive together on the store shelf, driven by changing consumer perceptions and shifting market dynamics. From regional variations in consumer behavior to the increasing influence of retail media networks, this thought-provoking breakout will offer a comprehensive look at the trends driving the growth of private label and branded products worldwide. As unique generations continue to prioritize brand choice differently, there are new opportunities for both private label and branded products to collaborate. The strategic guidelines shared will equip businesses with the insights to not only adapt but also lead in the evolving retail landscape of 2025 and beyond.
From Data to Strategy: GLP-1 Shopper Insights and Manufacturer Responses Through Real-World Data
From Data to Strategy: GLP-1 Shopper Insights and Manufacturer Responses Through Real-World Data
Discover how GLP-1’s are influencing buying behaviors across specific categories, brands, and formulations, through the integration of real-world healthcare data and NIQ consumer purchase data. The intersection of these two comprehensive data sets transforms the way manufacturers, retailers and ingredient suppliers currently view, respond and forecast the impact of GLP-1 therapies. Since households are strategically shifting their buying patterns, with several categories having double digit impact, it is now more important than ever to evaluate risk, identify opportunities through data analysis and forecasting, and adjust strategies to meet the ever-changing needs of consumers. Understand how manufacturers are thinking about these insights and adapting their R&D and GTM strategy to reach the GLP-1 buying group. Come learn more about how GLP-1s are affecting your business and how you can win this year and beyond.
Fueling Flavor: The Now and Future of Convenience Stores
Fueling Flavor: The Now and Future of Convenience Stores
Discover how retailers are unlocking the potential of every category in convenience stores with this comprehensive breakout session. From foodservice to beverages, snacks, household essentials, and beyond, this session will explore how consumer preferences and industry trends are reshaping c-store offerings. Engage with industry leaders and experts who will share insights and real-world examples of driving success across all categories. Learn how convenience retailing is optimizing product selection, boosting customer satisfaction, and positioning the store as the ultimate destination for today’s on-the-go consumers.
Healthy Nation, Healthy Future: Food Policy Developments and Industry Examples
Healthy Nation, Healthy Future: Food Policy Developments and Industry Examples
The establishment of the President’s Make America Healthy Again Commission in early 2025 marks a significant milestone in addressing the root causes of America’s escalating health crisis. With a goal of shifting the focus from treating chronic illnesses to preventing them to improve public health outcomes, the Commission’s mission to tackle the underlying issues contributing to the health crisis in the United States represents a turning point. As a result, substantial food policy changes are on the horizon, presenting manufacturers with unique opportunities to innovate and lead the way in promoting public health. This session will delve into the latest food policy developments and showcase industry examples of successful implementation. Attendees will gain insights into navigating regulatory changes, enhancing product nutrition, and driving consumer engagement with healthier options. The session will feature compelling case studies highlighting the benefits of industry collaboration in achieving a healthier future for all.
How to Make AI Useful for Everyone
How to Make AI Useful for Everyone
What are the most important priority Jobs-to-Be-Done that AI can solve for consumers? Do all the advancements and innovations in artificial intelligence actually impact everyday people’s lives? And more importantly, can it help to drive sales of new products? This session will enable attendees to understand how people’s Jobs-to-Be-Done are key to moving AI adoption out of the workplace (and out of the background), and into everyday usage by consumers and businesses. Highlights of this timely session will uncover answers to questions such as: What jobs are really important for consumers/users that can be solved by using AI? What types of people should we design for? How do everyday consumers and business users ultimately integrate AI into their lives, beyond being simply a curiosity or a diversion? How are brands/retailers currently meeting this need and what comes next? What may prevent people from truly embracing AI as a support tool for their lives?
Raising the Bar: Strategies for Thriving in a Moderating BevAl World
Raising the Bar: Strategies for Thriving in a Moderating BevAl World
In the fiercely competitive beverage alcohol market, staying ahead of consumer shifts and seizing new growth opportunities is paramount. Join us for an exclusive session where we harness the full power of NIQ data, including RMS, Omnishopper, and CGA, to tackle industry challenges like moderation, premiumization, and economic pressures. Get the pulse of emerging trends in product types, flavors, and packaging, and gather in-depth knowledge into evolving shopper and consumer behaviors. This session—which will offer essential insights for suppliers, distributors, and retailers looking to stay on the leading edge and capitalize on key opportunities in the coming year—will equip attendees with practical strategies to navigate the dynamic landscape, identify untapped opportunities, and drive sustainable growth in the beverage alcohol category. This is a can’t-miss opportunity to turn insights into impactful strategies and develop a winning path for 2025 and beyond.
Revealing Chewy Shopper Insights: Discovering Growth and Debunking Loyalty Myths
Revealing Chewy Shopper Insights: Discovering Growth and Debunking Loyalty Myths
Discover how NIQ shopper insights can revolutionize retail and manufacturer collaboration, driving win-win growth outcomes in a pure play environment. The session will showcase how to harness the power of NIQ’s portfolio to gain actionable insights and strategies that will help you stay ahead in the competitive pet industry. Key highlights will focus on: Fueling incremental growth by leveraging insights to empower sales and category management teams to drive incremental growth for both manufacturers and retailers; Maximizing existing shopper value with an understanding that growth isn’t just about acquiring new shoppers and how meaningful growth can be achieved by increasing the share of wallet with your existing customers and; Exploring how category management differs in the online world and how NIQ’s suite of offerings can enable better navigation and growth of category sales online.
Tech & Durables: Driving Category Performance Through Innovation
Tech & Durables: Driving Category Performance Through Innovation
Discover how leading brands and retailers are unlocking product innovation opportunities, drive customer loyalty, and create best-in-class Omni-channel experiences. Ranging from Home Improvement, to Lawn and Garden, to Consumer Electronics and Appliances, participants will walk away from this session with deep and actionable insights to propel your business to the next level. Engage with industry leaders and experts to uncover the future of data insights, artificial intelligence, and technology, while learning about NIQ’s commitment to innovation in this rapidly evolving sector.
The Evolution of Retail Media: Decoding What Works—and What Doesn’t
The Evolution of Retail Media: Decoding What Works—and What Doesn’t
The retail and CPG industries are experiencing a transformation in advertising and marketing strategies, shifting from traditional methods to innovative approaches that blend physical and digital environments. This session will present highlights from NIQ’s and FMI’s latest joint research on Retail Media Networks (RMN), addressing key challenges, opportunities, and solutions for trading partners, along with an analysis of what is working, what isn’t, and what the future holds. In addition to hearing insights from trading partners, ad agencies, and technology providers on the current state of RMN and future projections, attendees will also learn how to leverage investments, build capabilities, and enhance collaboration to unlock value, growth, and innovation in consumer engagement.
Wednesday Sessions
Personalize your learning experience with targeted insights focusing on topics relating directly to your specific role, including advertising and marketing; category management, sales and merchandising; corporate development; e-commerce and technology and innovation.
Advertiser, Marketer
Break Through the (Creative) Noise
Break Through the (Creative) Noise
Does your marketing creative resonate with consumers? More importantly, does it drive engagement and revenue? In this session, Voya Financial will share insights on how it developed an innovative and cost-saving approach to sharpen marketing creative across its organization using a unique conjoint methodology. Additional highlights of this engaging breakout will enable attendees to hear how to adopt a fresh approach for identifying effective marketing and creative; how to implement a forced choice exercise to support creative planning, in aggregate and for targeted campaigns; and how to apply this approach to other industries and other business needs.
From MMM Insights to Actions: Optimize Brand Sales by Unlocking the Best Amazon Media Mix
From MMM Insights to Actions: Optimize Brand Sales by Unlocking the Best Amazon Media Mix
Discover how NIQ partnered with Amazon and a beauty brand by leveraging advanced analytics to unlock incremental sales through the brand marketing mix optimization. This session will showcase how NIQ Marketing Mix Modeling (MMM) can translate critical insights into optimized future media investments. Some of the key learnings collected from this case study demonstrate the power of Amazon’s media ecosystem in driving both online and offline sales. It will also show how refining the advertising strategy and increasing investment in the right media channels allowed the brand to enhance sales growth, achieving maximized ROI as well. Attendees will gain a strategic blueprint for leveraging analytics and media partnerships to stay ahead in today’s competitive FMCG landscape, testing and optimizing with a data-driven collaborative approach enabled by a neutral and reliable partner like NIQ. Don’t miss this opportunity to explore the future of media optimization and retail success.
Category Manager, Merchandiser, Sales
Beautiful Results: How Milani Grew Its Footprint with Its Top Retailers
Beautiful Results: How Milani Grew Its Footprint with Its Top Retailers
This session will explore how Milani Cosmetics doubled its brand presence in a constrained category with its top 5 most important retailers, which by doing so, has allowed it to make quicker and more strategic decisions in the important areas of assortment, shelf merchandising and sales forecasts, among others. Highlights of this session will illustrate the value of creating a multi-phased strategic plan and how having the right data partner that understands the nuances of the client’s business ensures successful decisions at a quicker pace.
Enhancing Your Competitive Edge and Market Position with Strategic Price Optimization
Enhancing Your Competitive Edge and Market Position with Strategic Price Optimization
In today’s competitive landscape, pricing is a powerful lever for driving profitability and market differentiation. This session will explore cutting-edge strategies in price optimization to not only maximize revenue but also strengthen your competitive footprint. Attendees will gain actionable insights on leveraging data-driven approaches to set dynamic, customer-centric pricing that adapts to market trends and outpaces competitors. Retailers seeking to enhance their strategic decision-making and secure long-term growth with dynamic pricing to enhance market positioning and profitability won’t want to miss this session, which will also highlight tools and techniques to analyze market trends and customer behaviors for smarter pricing decisions. This breakout will also equip attendees with actionable frameworks for integrating pricing strategies into overall business goals while showcasing approaches to outpace competitors with adaptive and customer-centric pricing models to solidify their unique value proposition.
Corporate Development, Strategy
Evolution of CPG through Investments and M&A
Evolution of CPG through Investments and M&A
Despite the economic uncertainty, M&A and investments in CPG are expected to pick up in 2025. But not all categories are ripe for investment. Understand the portfolio of brands that are likely to be swept up in M&A and investment activity. Hear directly from leaders in the CPG investment community on what stands out and how they expect the CPG landscape to evolve in the next few years. Learn risk management techniques to ensure business continuity and how manufacturers can leverage data insights to make informed decisions, identify growth opportunities, and navigate the evolving market landscape effectively.
Investing in What’s Next: Private Equity’s Quest for the Next Market Leader
Investing in What’s Next: Private Equity’s Quest for the Next Market Leader
This session will feature a lively and engaging panel discussion with leading private equity investors as they delve into strategies for staying ahead in the competitive CPG sector. Attendees will discover key trends to watch while learning how investors are leveraging data intelligence in their quest for the next CPG disruptor.
Digital, eComm, Tech
Quicker, Smarter, Faster: How to Revamp your Amazon Data Workflows
Quicker, Smarter, Faster: How to Revamp your Amazon Data Workflows
With over 741 billion Amazon Standard Identification Numbers (ASIN) and millions more added weekly, how does your organization keep up with this rapid turnover and new innovations? This session will help attendees stay ahead of the change curve by helping to determine if they’re investing time and resources in coding ASINs to proper hierarchies. Additional session highlights will showcase NielsenIQ’s Amazon data, which arrives fully coded to custom categories to allow for faster and more efficient outputs, as well as how to surmount challenges and obstacles with current processes.
Telling a Win-Win Story For Your Portfolio, Category and Retail Partners
Telling a Win-Win Story For Your Portfolio, Category and Retail Partners
In the fast-paced CPG industry, staying competitive means excelling both in-store and online. This breakout session will equip CPG manufacturers with essential insights and strategies to thrive in both environments. Attendees will explore current market trends and consumer behavior shifts, gaining the knowledge to make informed decisions and outpace competitors. Key learnings will highlight shelf optimization techniques to maximize product visibility and appeal in physical retail spaces. Discover effective shelf placement, eye-catching packaging, and how to leverage point-of-sale data to boost sales. Best practices for brand makers will showcase how to enhance online presence through SEO, impactful product descriptions, high-quality images, and digital marketing tools to drive traffic and conversions. The session will also present real-world examples and success stories from leading CPG brands to provide practical insights and inspiration.
Innovator
Find Your Next Breakthrough New Product With AI-Driven Synthetic Panel Evaluation
Find Your Next Breakthrough New Product With AI-Driven Synthetic Panel Evaluation
This session will reveal how a leading global FMCG manufacturer partnered with NIQ to integrate proprietary GenAI insights for new product idea generation with BASES AI Screener platform, NIQ’s validated and predictive synthetic respondent panels, to enable near-instantaneous innovation ideation and testing at scale. The session will discuss how FMCG players can practically embed GenAI in their early-stage innovation process and how it’s already changing the innovation game while solving strategic challenges that NIQ’s validated AI approach is uniquely designed to overcome.
The Value of In-Market Testing for New Products
The Value of In-Market Testing for New Products
A tremendous amount of planning, effort, investment and excitement inevitably surrounds the launch of any new product, with much of the focus being on generating awareness and optimizing trial and repeat rates out of the gate. A new product’s debut in market generally involves a multi-faceted and carefully orchestrated set of marketing and advertising activities, with Year 1 investments often being as high as they will ever be in the product’s lifetime. The sad truth: Innovation is a key growth strategy for FMCG companies but over 85% of all new products launched nationally fail. This session will enlighten attendees on how to mitigate risk and improve their new product success. Session attendees will also learn the key steps to implement for a successful in-market test, and the value of integrating POS data, loyalty card data and shopper intercepts to gain a full picture of how the new product is performing.
NIQ Showcase
The NIQ Showcase will provide attendees exclusive access to a product and tech playground highlighting the latest business intelligence and solutions that provide the world’s more complete and clear understanding of consumer buying behavior. Browse live demonstrations and connect with experts who will be available to share insights, answer questions, provide guidance and bring the Full View™ to life.
Space details coming soon…
Networking
Idea-sharing and relationship-building are among the key highlights of C360, which enables attendees to meet with peers and expand professional networks with contacts from some of the world’s most admired and influential companies. Social events will also provide opportunities for attendees to connect with industry peers, thought leaders, and experts to foster valuable professional relationships.
Quest for Next Lounge
Are you looking to establish meaningful connections with fellow C360 attendees? Back by popular demand, this year’s Quest for Next Lounge will help facilitate these crucial conversations. You’ll have the opportunity to connect and arrange meetings with other professionals in the lounge—sharing insights and building valuable relationships to elevate your business.
Using the event app, you can reserve a table in advance (up to four people) or find a seat in the open lounge.
Need dedicated time with your NIQ rep while on-site? Reach out to them today to meet in the Quest for Next Lounge or schedule a private meeting. Keep the conversation flowing!
3 Tier Beverages
3M
7-Eleven
8th Avenue
Acosta
Advantage Solutions
Advent International
Ahold Delhaize USA
AI Entrepreneur
Albertsons
Albertsons Companies, Inc.
Alcon Vision
AlEn USA
Allegiance Retail Services
Amazon
Amazon (AWS)
Applegate
Applegate / Justin’s
Arla Foods
Atomic Brands
Avocados From Mexico
Azteca Milling LP
Bacardi
Bain & Company
Bake’n Joy Foods, Inc.
Barilla America, Inc.
Bar-S Foods Co
Bausch + Lomb
Beam Suntory, Inc
Bernatello’s Foods
Big Chalk Analytics
Big Easy Blends
Boardwalk Frozen Treats
Boomerang’s Foods
Boston Beer
Boston Beer Co
Boston Consulting Group
Brager Beverage Alcohol Consulting/3 Tier Beverages
Breakthru Beverage Group
Brown-Forman
BTR Partners
Budget Lab at Yale
Bump Williams Consulting
Bunge
Bush Brothers & Company
C Mondavi & Family
C.A. Carlin
CA Ferolie
Campari
Campari America
Cargill
Cargill Truvia
Carl Buddig & Company
Carl Buddig and Company
Catalina Marketing
Catalytics
CCBCU
Central Garden and Pet
Chobani
CHPA
Circle K
CMI Orchards
Coca-Cola
Coca-Cola Bottling Company United
Coca-Cola Bottling Company United, Inc.
Colgate-Palmolive
Compana Pet Brands
Conagra Brands
Conroy Media
Consumer Healthcare Products Association
Coty
Coty Inc
CPG Guys
Crescent Crown Distributing
Crescent Crown Distributing Arizona
Crook & Marker
CROSSMARK
Daily Crunch
DAOU
Daou Vineyards
Databricks
Defense Commissary Agency
Del Real Foods
Diageo
Dole Fresh Fruit
Dole Fresh Vegetables
Dollar General Corp
Dollar Shave Club
Dollar Tree
Dreyer’s
Drinksayso
DUDE Products, Inc.
e.l.f. Beauty
Earth Animal Ventures
eos
EURPAC
ExtraMile
Ferrara Candy Company
Fever-Tree
Firestone Walker Brewing Co.
Florida’s Natural
FoodStory Brands
Forward Consumer Partners
Fresh Express
Freshpet
Galderma
Gallo
General Mills
General Mills Blue Buffalo
Glanbia Performance Nutrition (GPN)
good2grow
Grain & Barrel Spirits
Hampton Farms
Happy Coffee
Hawaiian Host Group
Heineken USA
Helen of Troy
Himalaya Herbal Healthcare
Himalaya Wellness
Holloway House
Holloway House Inc
Houchens Food Group
Huhtamaki
InnovAsian Cuisine
Instacart
Jadex Inc
Jadex inc.
Jasberry
Jiminy’s
JOH
John B. Sanfilippo & Son, Inc.
Juanita’s Foods
JustFoodForDogs
Kellanova
Kenvue
Kerry Group
Keynote Speaker
Kimberly Clark
Kimberly-Clark
Kiolbassa
Kraft Heinz
Kum & Go/Maverik
La Colombe
LALA US
Lamb Weston
Land O’Frost
Lee Kum Kee, USA
Lemongrass Farms
LifeMade Products
L’Oreal USA
Maesa
Management Sciences Assoc Inc.
Mark Anthony Brands
Mast-Jagermeister US
McIlhenny Company
Medline Industries
Meijer
Microsoft
Mighty Spark Food
Milani Cosmetics
Milos Tea Company
Mission Foods
Mitchell Grocery Corporation (Albertville, AL)
Moet Hennessy USA
Molson Coors
Molson Coors US
Mondelez International
Morgan Foods Inc.
Morton
MPM Products
Naterra International
National Association of Convenience Stores
Nestle Purina
Niagara Bottling
NRS
Ocean Spray
Oh Snap! Pickling, LLC
Oliver Winery
P&G
PA Consulting
Pacific Coast Producers
Palermo’s Villa, Inc.
Peapod Digital Labs (ADUSA)
PepsiCo
PepsiCo Inc.
Pernod Ricard USA
PetSmart
Post Consumer Brands
Post Consumer Brands – Pet
Post Holdings
Prairie Farms Dairy
Pre Brands, LLC
Proximo Spirits
Pulmuone Foods
Raley’s, a division of The Raley’s Companies
Reckitt USA
Reynolds Consumer Products
Riboli Family Wines
Riteway Foods
Riteway Sales
Riteway Sales & Marketing
Ruiz Foods
Sapporo-Stone Brewing
Sargento Foods
Sartori
Savencia Cheese USA
Sazerac
SC Johnson
Schulze & Burch Biscuit Co.
SellEthics Marketing Group
Serenity Kids
SerVaas Labs
Shark Tank
Shell Oil Products US
Shell US / TPG
Sigma
Simmons Pet Food
Simply Good Foods, USA, Inc.
Snowflake
Sobeys Inc
Sobeys Inc.
Sommaroy Spirits
Southern Glazers Wine & Spirits
Southern Glazer’s Wine & Spirits
Stapleton Consulting
Stemilt Growers
Stone Distributing
Sundial Brands
Swire Coca Cola
Swire Coca-Cola
T. Marzetti Company
Tea Drops
Telus Consumer Goods (TABS Analytics)
Telus Tabs Analytics
Teremana Tequila
The Coca-Cola Company
The Hershey Company
The Kroger Co.
TikTok
Topco Associates LLC
Tredence Inc
Trilliant Food And Nutrition
Tropicana
True Made Foods
Tyson Foods
UNFI
Unilever
United Pacific Corporation
V&V Supremo Foods
Valley Fine Foods
Valley Fine Foods, LLC
Verde Farms
Vetoquinol USA
Vilore Foods
Wahl Clipper Corporation
Waterloo Sparkling Water
Whole Foods
Whole Foods Market
WIS International / CROSSMARK