CEO Event
Consumer Next in the Phygital Era
22 May 2025
Jumeirah Mina A’Salam
Majlis Al Mina Ballroom
Dubai, UAE
What to expect from the event?
Welcome to “Consumer Next in the Phygital Era,” a future-facing series of conversations exploring how technology, behavior, and innovation are reshaping the way people shop, connect, and consume.
In a world where the line between physical and digital has blurred, today’s consumers expect more than just options, they demand immediacy, personalization, and immersion.
This evolution is powered by the rise of quick commerce, where convenience means minutes, not hours. Seamless transitions between online and offline, same-hour delivery, automated checkouts, and AI-driven recommendations are now table stakes.
In our panel sessions, we will explore how brands can thrive in this high-speed, high-expectation environment by embracing omnichannel strategies, immersive technologies, and loyalty that goes beyond transactions.
Join us as we unpack the behaviors and innovations driving the next generation of consumer experiences in the phygital era.
Agenda
09:00 – 09:45 – Registration and light refreshments
09:45 – 10:00 – Opening speech by Andrey
10:00 – 10:30 – Phygital Foundations: Journey of Integrated, Convenience Seeking and Digital Consumers
10:30 – 11:00 – Loyalty Reimagined: Winning Hearts in the Omnichannel Age
11:00 – 11:15 – Coffee break
11:15 – 11:30 – Voice of customer: How to engage Shoppers Next Anna Tkacheva, Category Leadership Director, Gulf, Egypt, Kenya, Iraq, Mars
11:30 – 12:15 Panel Discussion: Elevated Experience: Connecting the Worlds of the New Consumer by Swapnali Patil
Panelists:
– Sami Kobayter, Head of Consumer Industries, MENA, TikTok
– Joumana Karam, Head of Marketing, Middle East and Africa, Acer
– Anna Tkacheva, Category Leadership Director, Gulf, Egypt, Kenya, Iraq, Mars
12:15 – 12:30 – Closing speech
12:30 – Onwards – Networking and refreshments
Session Briefs
Session 1: Phygital Foundations: Journey of Integrated, Convenience Seeking and Digital Consumers: This session explores how brands can meet the growing demand for instant, connected experiences where online meets offline, and speed is non-negotiable. From click-to-curb to store-next-door, learn what it takes to stay ahead in the race for relevance.
Session 2: Loyalty Reimagined: Winning Hearts in the Omnichannel Age: Local study to bring KSA/UAE insights. From social engagement to community-building, how can brands foster meaningful relationships that go beyond transactions?
Panel: Elevated Experience: Connecting the Worlds of the New Consumer: This session explores how technologies like AR and VR are transforming the way consumers engage with products—enabling try-before-you-buy and emotional storytelling that bridges digital excitement with real-world confidence.
Event details
Event date: 22 May 2025
Event venue: Jumeirah Mina A’Salam, Dubai, UAE
(location map)
(By invitation only)
Thank you very much for your interest in our event!
We look forward to welcoming you next year.
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