Have you heard? NIQ and GfK are now one website. Learn more

Omnichannel Commerce

91% of consumers buy product both in-store and online. Most companies struggle to fully measure this omnichannel sales landscape–until now.

NIQ’s Omnichannel Commerce solutions help you understand and optimize performance across retail aisles, categories, and channels. With unmatched coverage of the in-store, online, and social spaces combined with our full-store coverage of the CPG and Tech and Durables categories, you gain a holistic understanding of where you stand today and how to improve tomorrow.

Learn more about how our suite of Omnichannel Performance solutions help you track and optimize your sales performance everywhere consumers shop.

With our Omnichannel Commerce Measurement Solutions you can:

1

Measure total store performance across the CPG and Tech and Durables categories.

2

Measure sales, market share, and competitive performance.

3

Understand how your products and categories perform across online and in-store channels.

4

Track key drivers of performance, including supply and distribution.

5

Optimize performance in online marketplaces.

NielsenIQ Omnisales

Discover your target customer across channels to understand how they think, act, and buy.

gfknewron – One platform, total clarity

Make informed decisions with with the industry’s leading point-of-sales data, consumer insights and advanced analytics to mitigate risks and maximize future growth.

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™