NIQ Insight Summit Netherlands 2025
What’s Next: Unlocking Growth with Full View Intelligence
18 June 2025
NBC Congrescentrum, Nieuwegein
NIQ Insight Summit Netherlands 2025
In a rapidly changing market environment, brands are more challenged than ever to secure sustainable growth – despite economic uncertainties, changing consumer needs, and the rapid advancement of new technologies. Long-term success requires a deep understanding of consumer preferences and market trends, as well as the targeted use of innovative technologies and data-driven insights.
At the NIQ Insight Summit Netherlands 2025 “What’s Next: Unlocking Growth with Full View Intelligence,” we will show you on the Main Stage and in Breakout Sessions how to identify and successfully leverage new growth opportunities for your company. Gain exclusive insights from NIQ experts and leading brands to develop forward-looking strategies. Here’s a preview of the topics you can expect:
- Find Your Next Digital Retail Strategy: Navigating the future of retail with AI and omnichannel strategies.
- Find Your Next Growth Opportunity: Unlocking e-commerce potential through an understanding of subchannels and diverse consumer trends.
- Find Your Next Innovation: Redefining New Product Development with AI.
- Find Your Next Market Trend: Navigating Uncertainty and Unlocking Growth in the FMCG and Tech & Durables industries
Agenda
9:15 – 10:00: Registration & Networking
10:00 – 10:15: Welcome & Opening
10:15 – 11:05: Full View Talks
10:15: Find Your Next Market Trend: Navigating Uncertainty and Unlocking Growth in the FMCG and Tech & Durables Industries
With Danny van den Burg, Commercial Director NIQ Netherlands and Femke Smits, Sr. Customer Success Lead NIQ.
To kick off this year’s Insight Summit, we explore the key forces shaping 2025 and beyond — setting the stage for consumers, retailers, and manufacturers across the FMCG and Tech & Durables markets. In the wake of COVID and inflation, we are entering a new era of uncertainty, transition, and growth potential—one that will redefine everyday life, purchasing behavior, and entire industries.
In this session, we’ll highlight the pivotal developments from 2024 that have laid the foundation for change, while uncovering the industry trends, evolving consumer needs, and transformative dynamics that will drive the future. We’ll identify upcoming waves of demand and spotlight pioneering trend themes, offering a holistic market perspective enriched with real-world examples. Gain actionable insights to craft innovative strategies, build competitive advantage, and think beyond traditional industry boundaries.
10:40: Find Your Next Digital Retail Strategy: Navigating AI and Omnichannel
With Jeroen Blank, Sr Retail Consultant NIQ.
This session explores how retailers can leverage digitalization, artificial intelligence, and omnichannel strategies to remain competitive in a rapidly changing market. From dynamic pricing to AI-powered retail management, we highlight the key innovations shaping the future of commerce. Gain exclusive insights from industry experts how technology can be strategically used to boost efficiency, profitability, and customer loyalty.
11:05 – 11:35: Coffee break
11:35 – 12:30 : Full View Talk & Breakout Sessions
11:35: Find Your Next Innovation: Revolutionizing the Superior Product Development with AI
With Ramesh Mishra, Global Client Leader, NIQ BASES and Victoria Letsman, Director Client Consulting, NIQ BASES.
Product Development with AI is a Game Changer, through AI-led agile product testing, increasing the probability of Success and in developing superior products, at a fraction of the time and cost. CPG companies know the power of innovation. The majority of CPG executives call superior product development and innovation the number one lever for growth. But 75 percent of industry innovations fail.To do so, CPGs need to “Reinvest” in the consumer-centric product design processes and upgrade their innovative operating models to cut down time to market and get better at test and learning. We illustrate this with case examples from Unilever, showcasing how AI has accelerated their product innovation process.
12:05: Breakout Sessions
- Tech and Durables: Interplay of market forces, the tariffs and shopper choices
With Namrata Gotarne Global Strategic Insights Director at NIQ and Vanessa Theunissen, Global Client Insights Lead at NIQ.
Join us for an exciting presentation as we dive into today’s ever-evolving tech and durables market. We’ll explore the critical factors shaping the industry, including tariffs, changing consumer preferences, and highlight growth opportunities in 2025. This session will uncover what’s truly at stake for retailers, manufacturers, and shoppers, and how businesses can strategically position themselves for success in this dynamic landscape. - FMCG: Inflation-Proof Strategies: Mastering Pricing & Promotions
With Sander Mulders, Business Partner – Strategic Analytics & Insights at NIQ.
After years of soaring prices shoppers have become more aware and sensitive toward (promo)prices. While at the same time rising cost of goods have pressured manufacturer/retailers to discuss their pricing strategy. During this session we will deepdive into the current state of the market and discuss strategies and cases to overcome this challenge.
12:30 – 13:30: Lunch break
13:30 – 14:25: Break out Sessions & Full View Talk
13:30: Breakout Sessions
- Tech & Durables: The true ROI of Retail Media
With Axel Erhardt, Global Solution Consultant/ GTM Lead at NIQ.
Retail Media is playing an increasingly pivotal role in advertising strategies and the ability to understand the true return on investment (ROI) of Retail Media campaigns is critical. This requires a deep understanding of incrementality – determining the additional sales generated solely due to advertising efforts. This presentation will provide an overview of ‘retail media’ and how advertisers can isolate the true impact, disentangling it from other factors influencing sales. - FMCG: How Holie’s is crushing competition
With Ruben Hijl, Head of Sales at Holie’s and Liesbeth Ouwehand, Senior Analytical Consultant at NIQ.
Join us for an insightful presentation where Holie’s, a leading innovator in the FMCG industry, shares their remarkable success story. Discover how Holie’s has harnessed the power of NIQ data to drive growth, optimize strategies, and achieve outstanding results.
In this session, Holie’s will:
– Share their journey: Learn about the challenges they faced, the solutions they implemented, and the milestones they achieved.
– Demonstrate data integration: See firsthand how Holie’s seamlessly integrates NIQ data into their operations, enhancing decision-making and performance.
– Highlight key outcomes: Understand the tangible benefits and improvements realized through the strategic use of NIQ data.
This presentation is a must-attend for anyone looking to leverage data for business success. Don’t miss the opportunity to gain valuable insights and practical tips from Holie’s experience.
14:00: Find Your Next Growth Opportunity: Decoding the Digital Consumer and the Rise of Social Commerce
With Niek van Leeuwen, Ecommerce Lead Benelux,
NIQ and Stan de Ruiter, Brand Partnerships Manager, TikTok.
The digital shelf is evolving and so is the consumer. In this session, we’ll unveil the latest insights into online consumer behavior, from the latest e-commerce trends in The Netherlands to the unique expectations of Gen Z. Discover how shoppers navigate across subchannels like D2C, marketplaces, social commerce and how TikTok has become a key player in the path to purchase.
Together with TikTok, we’ll explore how brands and retailers can tap into the power of social commerce, with a spotlight on TikTok’s potential in The Netherlands and recent TikTok Shop expansion across Europe. Learn how to meet your next generation of customers, where they are and convert engagement into growth.
14:25 – 14:30: Closing Remarks
14:30 – 15:30: Networking
Speakers
Krijn Schuurman
Moderator, Presenter & Innovator
Krijn Schuurman is an all-round moderator who brings out the best in speakers and actively engages with the audience. He is an expert in innovation, digitalization, and entrepreneurship. In addition, he helps companies innovate and create value from digital technology.
Ruben Hijl
Head of Sales, Holie’s
Ruben Hijl is Head of Sales at Holie’s, bringing 13 years of experience in sales and category management. He began his career at Unilever, where he realized his passion for working with purpose-driven brands. At Tony’s Chocolonely, he held leading commercial roles across the Benelux and the U.S., helping to drive the company’s (inter)national growth. With a strong analytical mindset, Ruben believes in the power of market data to strengthen every sales pitch, combining purpose with performance to create lasting impact.
Stan de Ruiter
Brand Partnerships Manager, TikTok
Stan de Ruiter is Brand Partnerships Manager for the eCommerce & Retail vertical at TikTok, where he helps brands grow by leveraging the platform’s unique blend of entertainment and commerce. He partners with leading retailers and eCommerce brands to craft full-funnel strategies that drive impactful business outcomes.
Prior to TikTok, Stan built a strong foundation in the Dutch retail landscape at Beiersdorf, the company behind iconic brands such as NIVEA, Labello, and Eucerin.
Ralph de Greef
Managing Director Benelux, NIQ
Ralph de Greef is a seasoned commercial leader with over 25 years of experience in information services and marketing intelligence. As Managing Director for Benelux, Ralph leads the operations of NIQ across Belgium and the Netherlands. His career spans a wide range of leadership roles, including oversight of solutions and practices in Europe and global business development responsibilities.
Danny van den Burg
Commercial Director Netherlands, NIQ
Danny van den Burg has been commercially responsible for Tech & Durables at GfK since 2022. In 2024, he was appointed Commercial Director at NIQ for both FMCG and Tech & Durables. He has been with GfK since 2016, previously overseeing Consumer Goods and Retail. Danny has a background in FMCG and has held various commercial roles at Grolsch and Nestlé.
Femke Smits
Sr. Customer Success consultant, NIQ
Femke Smits has +16 years of experience in market research at NIQ. She is part of our NL customer success team and helps our FMCG clients with insights on their performance and market trends.
Jeroen Blank
Sr Retail Consultant,
NIQ
Jeroen Blank has spent his entire career in retail. After studying retail marketing at the University of Amsterdam, he held various roles in category management and marketing at BCC and Kijkshop. In 2015, Jeroen returned to GfK, where he has since been working as a Consultant in our retail team.
Ramesh Mishra
Global Client Leader, NIQ BASES
Ramesh Mishra is a seasoned expert in consumer insights, innovation, and product strategy, bringing over 20 years of experience to the forefront of research-driven growth.
In his role as Global Client Leader at NIQ BASES, he collaborates with leading multinational companies to unlock insights that fuel disruptive innovation and successful product development across global markets.
With deep expertise in Innovation, Strategy, and Product Testing, Ramesh Mishra is known for translating complex data into compelling, actionable stories that inspire confident decision-making.
Respected for his strategic thinking, client-centric mindset, and ability to spark innovation, Ramesh plays a key role in shaping the future of how organizations understand and engage with consumers.
Victoria Letsman
Director Client Consulting, NIQ BASES
Niek van Leeuwen
Ecommerce Lead Benelux,
NIQ
Niek van Leeuwen leads e-commerce for NielsenIQ Benelux, helping brands and retailers navigate the evolving omni-channel landscape. He is responsible for innovative e-commerce data solutions Digital Purchases and Omnisales. With a strong background in digital marketing, e-commerce and client development for leading companies like L’Oréal and Amazon, Niek drives growth by building strong partnerships and delivering actionable data-driven insights to feed clients e-commerce strategies across FMCG and Tech & Durables.
Namrata Gotarne
Global Strategic Insights Director, NIQ
Namrata Gotarne is the Global Strategic Insights Director at NIQ, renowned for her expertise in market trends within the Consumer Technology and Durables industry. She and her team integrate diverse sources of NIQ research, including global Point of Sale tracking data and consumer studies, transforming them into actionable insights. With over 15 years of business experience in retail and consumer tech & durables industry, Namrata advises decision-makers at leading manufacturers and retailers, empowering them to drive innovation and growth. She speaks at international conferences and conducts workshops for major global technology companies. Her insights are frequently featured in industry publications, establishing her as a recognized voice in market intelligence and consumer trends.
Vanessa Theunissen
Global Client Insights Lead, NIQ
Vanessa Theunissen is a dynamic strategic consultant with a passion for driving customer-centric strategies and delivering impactful insights. As Global Client Insights Lead at NIQ, she brings over 8 years of experience in Tech & Durables and Point of Sale insights, commercial strategy, and client engagement. Vanessa is known for fostering strong partnerships and leading high-performing teams that empower clients to unlock growth through data and analytics. Her international career includes roles in consulting and customer success, where she has consistently driven value for clients in diverse global markets through a blend of strategic insight and operational excellence.
Axel Erhardt
Global Solution Consultant/ GTM Lead, NIQ
Axel Erhardt has over 20 years of experience in both above and below-the-line marketing mix optimization and is one of our most seasoned Marketing Effectiveness experts. He is a key member of the NIQ Marketing Effectiveness department, dedicated to helping advertisers maximize the value of every dollar invested in the media ecosystem and providing publishers with objective performance assessments.
In his current role as an Above Market Solution Consultant, Axel designs marketing effectiveness analyses tailored to deliver the most actionable insights for clients.
Throughout his career, Axel has worked with clients and led teams across the globe, building a strong foundation of industry expertise, intercultural competency and a valued client-centric attitude.
Liesbeth Ouwehand
Senior Analytical Consultant, NIQ
Liesbeth Ouwehand is a Senior Analytical Consultant with 22 years of professional experience within NIQ. Over the past 16 years, she has specialized in retailer services, honing her skills in data analysis and market insights. Additionally, she has spent 6 years in client service, where she has developed a strong ability to understand and meet client needs, ensuring their satisfaction and success.
Sander Mulders
Business Partner – Strategic Analytics & Insights, NIQ
Sander Mulders has a university background in monetary economics. After finishing his master’s degree he moved direction and decided to build his career in the FMCG-business. Currently based in Amsterdam he has worked in various Market Intelligence and Sales roles at Heineken Africa, Coca Cola Europacific Partners and NielsenIQ.
Access the content
During the Insight Summit, we explored how to uncover and capitalize on new growth opportunities. Dive into the content and start shaping what’s next for your business. What opportunities will you unlock?
If you’re interested in highlights or materials from the summit, you can download the slides below.