Find Your Next Market Trend: Navigating Uncertainty and Unlocking Growth in the FMCG and Tech & Durables Industries

To kick off this year’s Insight Summit, we explore the key forces shaping 2025 and beyond — setting the stage for consumers, retailers, and manufacturers across the FMCG and Tech & Durables markets. In the wake of COVID and inflation, we are entering a new era of uncertainty, transition, and growth potential—one that will redefine everyday life, purchasing behavior, and entire industries.​

In this session, we’ll highlight the pivotal developments from 2024 that have laid the foundation for change, while uncovering the industry trends, evolving consumer needs, and transformative dynamics that will drive the future. We’ll identify upcoming waves of demand and spotlight pioneering trend themes, offering a holistic market perspective enriched with real-world examples. Gain actionable insights to craft innovative strategies, build competitive advantage, and think beyond traditional industry boundaries.

With Danny van den Burg, Commercial Director NIQ Netherlands and Femke Smits, Sr. Customer Success Lead, NIQ.

Find Your Next Digital Retail Strategy: Navigating AI and Omnichannel

This session explores how retailers can leverage digitalization, artificial intelligence, and omnichannel strategies to remain competitive in a rapidly changing market. From dynamic pricing to AI-powered retail management, we highlight the key innovations shaping the future of commerce. Gain exclusive insights from industry experts how technology can be strategically used to boost efficiency, profitability, and customer loyalty.

With Jeroen Blank, Sr Retail Consultant, NIQ.

Find Your Next Innovation: Revolutionizing the Superior Product Development with AI

Product Development with AI is a Game Changer, through AI-led agile product testing, increasing the probability of Success and in developing superior products, at a fraction of the time and cost. CPG companies know the power of innovation. The majority of CPG executives call superior product development and innovation the number one lever for growth. But 75 percent of industry innovations fail.To do so, CPGs need to “Reinvest” in the consumer-centric product design processes and upgrade their innovative operating models to cut down time to market and get better at test and learning. We illustrate this with case examples from Unilever, showcasing how AI has accelerated their product innovation process.

With Ramesh Mishra, Global Client Leader, NIQ BASES and Victoria Letsman, Director Client Consulting, NIQ BASES.

Tech and Durables: Interplay of market forces, the tariffs and shopper choices

We dive into today’s ever-evolving tech and durables market and we’ll explore the critical factors shaping the industry, including tariffs, changing consumer preferences, and highlight growth opportunities in 2025. This session will uncover what’s truly at stake for retailers, manufacturers, and shoppers, and how businesses can strategically position themselves for success in this dynamic landscape.

With Namrata Gotarne Global Strategic Insights Director at NIQ and Vanessa Theunissen, Global Client Insights Lead at NIQ

FMCG: Inflation-Proof Strategies: Mastering Pricing & Promotions 

After years of soaring prices shoppers have become more aware and sensitive toward (promo)prices. While at the same time rising cost of goods have pressured manufacturer/retailers to discuss their pricing strategy.  During this session we will deep dive into the current state of the market and discuss strategies and cases to overcome this challenge.

With Sander Mulders, Business Partner – Strategic Analytics & Insights at NIQ.

Tech & Durables: The true ROI of Retail Media

Retail Media is playing an increasingly pivotal role in advertising strategies and the ability to understand the true return on investment (ROI) of Retail Media campaigns is critical. This requires a deep understanding of incrementality – determining the additional sales generated solely due to advertising efforts. This presentation will provide an overview of ‘retail media’ and how advertisers can isolate the true impact, disentangling it from other factors influencing sales.

With Axel Erhardt, Global Solution Consultant/ GTM Lead at NIQ.

FMCG: How Holie’s is crushing competition

Join us for an insightful presentation where Holie’s, a leading innovator in the FMCG industry, shares their remarkable success story. Discover how Holie’s has harnessed the power of NIQ data to drive growth, optimize strategies, and achieve outstanding results.

In this session, Holie’s will:
– Share their journey: Learn about the challenges they faced, the solutions they implemented, and the milestones they achieved.
– Demonstrate data integration: See firsthand how Holie’s seamlessly integrates NIQ data into their operations, enhancing decision-making and performance.
– Highlight key outcomes: Understand the tangible benefits and improvements realized through the strategic use of NIQ data.

This presentation is a must-attend for anyone looking to leverage data for business success. Don’t miss the opportunity to gain valuable insights and practical tips from Holie’s experience.

With Ruben Hijl, Head of Sales at Holie’s and Liesbeth Ouwehand, Senior Analytical Consultant at NIQ.

Find Your Next Growth Opportunity: Decoding the Digital Consumer and the Rise of Social Commerce

Dive deep into the promotional landscape of Tech & Durables. Explore key insights from hard sales data and the consumers perspective to understand promotional behaviors and how they can drive success. 

With Niek van Leeuwen, Ecommerce Lead Benelux, NIQ and Stan de Ruiter, Brand Partnerships Manager, TikTok.