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Delivering the Full View™ of your industry
NIQ uncovers new pathways to growth and consumer understanding for industries and economies around the globe. We provide the Full View, the world’s most complete repository of consumer intelligence collection, to manufacturers and retailers across the consumer packaged goods space, tech and durables, government agencies, financial service companies, and more.
Our comprehensive data creates an unparalleled opportunity for clients across industries to gain competitive advantage, mitigate risk, and capitalize on opportunity in a constantly changing business environment.
More on the industries we serve
Consumer Packaged Goods
For 100 years +, NIQ has been at the forefront of consumer data and insights, providing the CPG industry with the most comprehensive view of market trends and performance, allowing you to drive growth, optimize strategies, and stay ahead in the competitive CPG market.
Beauty
NIQ provides unique insights and robust analytics to meet the beauty and personal care needs of manufacturers, retailers, and beyond, enabling companies of all sizes to make strategic decisions to drive their business forward.
Beverage Alcohol
NIQ’s data provides an unrivaled omnichannel view, including on- and off-premise measurement, to help leaders in the beverage alcohol market uncover blind spots and win.
Pet
NIQ offers unmatched coverage of the total pet market to deliver consumer intelligence in pet consumables and supplies to meet the needs of retailers, manufacturers, emerging brands, and pet industry associations.
FMCG Packaging
NIQ’s suite of packaging data provides a comprehensive global view of retail CPG data and consumer behavior insights to drive innovation and growth.
Government & Public Sector
Positioned at the crossroads of the public and private sectors, NIQ’s actionable intelligence and insights aid policymakers and influencers in making informed, strategic decisions that drive innovation and shared value.
Small & medium-sized business
NIQ offers SMBs around the world affordable, easy access to the Full View of the market, the consumer, and the competition
Financial Services
NIQ’s alternative data for financial services enables a complete and actionable understanding of the ever-changing omnichannel consumer, trusted by hedge funds, investment banks, asset managers, private equity investors, and venture capitalists.
Tech & Durables
NIQ’s suite of packaging data provides a comprehensive global view of retail CPG data and consumer behavior insights to drive innovation and growth.
Retail
NIQ’s complete data and advanced technology stays on top of every customer, channel, aisle, and click to empower retailers to take powerful, profitable action in a rapidly evolving market.
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