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Packaging
Unpack the power of packaging data to drive innovation and growth
Navigate evolving challenges like packaging EPR mandates, sustainability goals, and shifting consumer trends—from private label dynamics to TikTok influence. With NielsenIQ’s trusted data, you’ll be equipped to adapt, innovate, and thrive in a changing market.
Our global POS and packaging data provides the precision and depth needed to validate business strategies. Get a complete view of product sales and the impact of packaging on performance. Leverage our insights to assess the opportunities and risks for more sustainable packaging solutions.
With our packaging coverage and critical attribution data, you can:
- Optimize measurement including sales (value and volume) by category, region, and packaging attributes for packaging EPR reporting. You can also track sustainability packaging claims across categories, packaging material, structure, and location–while charting the correlation between packaging claims and average price.
- Drive innovation by staying on top of new alternative packaging materials and form factors. Understand sales and product trends across category, brand, packaging material, and structure, as well as new FMCG categories and generational spending trends and behaviors.
- Manage costs by monitoring inflationary impact on packaging size and sales of private label versus brand by packaging type.
Analysis
Unpacking eco excellence: How sustainable packaging influences consumers
Education
Good things come from sustainable packaging
How to Get Ready for EPR.
Commentary
A future without plastic: Can the world really go plastic-free?
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Market Measurement
Grow your business and market share with a complete view of performance across categories, channels, and global markets.
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NIQ BASES Pack & Design
Develop powerful packaging and predict the potential of the pack in market.
Meet the team
John Robinson
Global Packaging Director
Global Packaging Director
With 30+ years in sales, data, and packaging, John has advised CPGs, manufacturers, and distributors on sustainable packaging solutions. He guides global packaging companies in using consumer research to track material trends for supply planning, growth, and innovation, leveraging NIQ’s Full View measurement
Stuart James
European Packaging Sales Director
European Packaging Sales Director
With 20+ years in print, paper, and packaging, Stuart has helped FMCG and retail brands make packaging more sustainable. His expertise now supports leading packaging companies in leveraging NielsenIQ’s consumer insights to drive sustainable innovation, supply planning, and growth.
Kasra Eskandari
Associate Sales Director, Packaging
Associate Sales Director, Packaging
With extensive experience in FMCG and packaging across food, beverage, and cosmetics, Kasra leverages NIQ’s retail insights to identify market trends, driving sustainable innovation, material supply planning, and strategic growth. He is a trusted advisor to packaging companies in the dynamic FMCG sector
Daniel Becerra
Associate Sales Director, Packaging
Associate Sales Director, Packaging
With 10+ years in market research (6 years as an NIQ client and 5+ years in market research agencies). He helps packaging companies use NielsenIQ’s consumer insights to drive supply planning, growth and innovation.
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