Webinar
Packaging
Unpack the power of packaging data to drive innovation and growth
Navigate evolving challenges like packaging EPR mandates, sustainability goals, and shifting consumer trends—from private label dynamics to TikTok influence. With NielsenIQ’s trusted data, you’ll be equipped to adapt, innovate, and thrive in a changing market.
Our global POS and packaging data provides the precision and depth needed to validate business strategies. Get a complete view of product sales and the impact of packaging on performance. Leverage our insights to assess the opportunities and risks for more sustainable packaging solutions.
With our packaging coverage and critical attribution data, you can:
- Optimize measurement including sales (value and volume) by category, region, and packaging attributes for packaging EPR reporting. You can also track sustainability packaging claims across categories, packaging material, structure, and location–while charting the correlation between packaging claims and average price.
- Drive innovation by staying on top of new alternative packaging materials and form factors. Understand sales and product trends across category, brand, packaging material, and structure, as well as new FMCG categories and generational spending trends and behaviors.
- Manage costs by monitoring inflationary impact on packaging size and sales of private label versus brand by packaging type.
eBook
Unpacking Consumer Behavior
Impact of Sustainable Packaging on Buying Decisions.
Analysis
Unpacking eco excellence: How sustainable packaging influences consumers
Education
Good things come from sustainable packaging
How to Get Ready for EPR.
Commentary
A future without plastic: Can the world really go plastic-free?
Featured Product
Market Measurement
Grow your business and market share with a complete view of performance across categories, channels, and global markets.
Featured Product
NIQ BASES Pack & Design
Develop powerful packaging and predict the potential of the pack in market.
Meet the team
Matt Trask
Global Packaging SVP
Global Packaging SVP
Matt is a senior commercial leader with 25+ years of experience shaping sales, data, and media strategies for global CPGs, retailers, and manufacturers. He drives growth by aligning market intelligence with business objectives, enabling organizations to make smarter, faster decisions.
In his current role, Matt partners with leading packaging companies worldwide, leveraging NIQ’s Full View measurement to deliver actionable insights on consumer trends, market share, and demand planning—fueling innovation and long-term growth.
Stuart James
European Packaging Sales Director
European Packaging Sales Director
With 20+ years in print, paper, and packaging, Stuart has helped FMCG and retail brands make packaging more sustainable. His expertise now supports leading packaging companies in leveraging NielsenIQ’s consumer insights to drive sustainable innovation, supply planning, and growth.
Kasra Eskandari
Director, Sales Consulting
Director, Sales Consulting | Consumer Panel
With extensive experience in FMCG and packaging across food, beverage, and cosmetics, Kasra leverages NIQ’s retail insights to identify market trends, driving sustainable innovation, material supply planning, and strategic growth. He is a trusted advisor to packaging companies in the dynamic FMCG sector.
Caitlin Boyd
Client Engagement Manager, Packaging
Client Engagement Manager, Packaging
With over six years of experience working with a variety of CPG organizations across multiple verticals. She has successfully leveraged her traditional CPG background to support clients in the Packaging Industry, delivering a personalized, white-glove experience. Caitlin partners closely with her clients to help them stay competitive, using her industry knowledge to maximize the value and understanding they gain from their data. She is passionate about the tools NIQ offers and believes that NIQ’s Full View delivers the most comprehensive and insightful perspective on consumer purchasing behavior.
Zach Mathews
Associate Sales Director, Packaging
Associate Sales Director, Packaging
Zach’s career spans over 11+ years across sales, data, and print industries. As an Associate Director, Zach helps empower packaging decision makers to measure what matters through NIQ Data and Insights.
Daniel Becerra
Associate Sales Director, Packaging
Associate Sales Director, Packaging
With 10+ years in market research (6 years as an NIQ client and 5+ years in market research agencies). He helps packaging companies use NielsenIQ’s consumer insights to drive supply planning, growth and innovation.
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