The “personalization” trend continues to pick up steam in the beauty and health space, as consumers seek out tailored products to fit specific needs, catering to hair or skin type, gender, age, and more. Mainstream products are unlikely to satisfy all their unique concerns, so innovations that add a layer of customization can be a great way to earn a loyal new buyer.  

Innovations in personalization can look like online quizzes that match consumers with their perfect solution, customizable product formulations that can be mixed together, or products for unique hair or skin types that aren’t widely catered to. The key for brands is to make sure consumers feel their specific needs are met and that their voices are heard.