Long-term sustainability: Building a healthy brand to last

Health & Wellness

Every brand wants to be “sustainable,” but that goal can mean a lot of different things. A sustainable brand builds a foundation of loyal customers to ensure success for years to come, but the word sustainable now holds new meaning for today’s conscious consumers. Sustainable, long-term growth is possible for brands that prioritize a healthy, more equitable world—if they have the right tools.

What’s in the ebook?

Green initiatives aren’t a new phenomenon for consumer brands, but common practices like recyclable packaging have become the baseline for consumers. Shoppers want more from the manufacturers and retailers they’re loyal to, like making a positive impact on the environment and local communities.

Attention to environmental sustainability is now a direct indicator of whether a brand will succeed and sustain loyalty over time. The Long-term Sustainability ebook addresses questions for manufacturers and retailers seeking to meet this consumer need, including:

How are consumers needs related to health, wellness, and sustainability changing?
What sustainability actions do consumers expect from manufacturers and retailers?
What can retailers and manufacturers do today to meet consumers’ evolving sustainability needs?