A small category with big potential
Consumers are bringing their growing health consciousness to the wine aisle. They want vino with less sugar, fewer calories, and more sustainable production practices.
“Better for you” (BFY) wine is still a relatively small branch of total wine sales in the off-premise channel, but it’s growing fast. During the 52 weeks ending December 3, 2022, sales increased by 10.1%.
Over half of these BFY sales happen at the grocery store, but sales are up across channels. To learn more about where shoppers are buying this category, and what attributes they’re looking for, download the infographic.