NIQ’s first year of Omnishopper in Canada

This session will delve deep into the contrasting shopping behaviours of Canadian consumers, both in-store and online. We explore the influence of shoppers’ ethnicity on their preferences and habits and Our experts share recent findings on various use cases for retailers, OTC, and food companies,  

In this webinar, you will learn:  

• What the significant differences in shopping behaviours among Canadian consumers are 
• How shoppers’ ethnicity impacts their preferences and habits in the Canadian market 
• What is the influence of in-store versus online shopping dynamics