Sipping through 2024: Uncover the Trends That Shaped the Beverage Alcohol Landscape
The 2024 BevAl Year in Review* reveals a dynamic market grappling with shifting consumer preferences.
Discover key findings:
- Declining Off-Premise Sales: Total alcohol sales faced headwinds, with beer, wine, and spirits experiencing declines. Ready-to-drink (RTDs) were a notable exception.
- RTD Dominance: Ready-to-drink categories (spirits, FMBs, wine) continued their meteoric rise, capturing a significant market share.
- The Rise of Moderation: Non-alcoholic beverages gained traction, reflecting a growing consumer focus on mindful drinking.
- Generational Shifts: Gen Z (21+) emerged as a key player, influencing trends in consumption and premiumization.
- Beer Struggles: Faced value (-0.7%) and volume (-2.9%) declines, with imports, non-alcoholic options, and super premium beers offsetting some losses.
- Spirits Slowdown: Experienced moderate value (-1.1%) and volume (-2.3%) declines, while Tequila and Canadian Whisky maintained strong performance.
- Wine Under Pressure: Suffered the steepest declines in both value (-3.5%) and volume (-5.3%), though higher-priced wines ($15-25) showed resilience.
- Non-Alcoholic Rise: Sales neared $1 billion, demonstrating a growing consumer preference for moderation.
This in-depth report provides:
Topline Trends: Total alcohol, channel, and state-level performance.
Category Deep Dives: Uncover trends across beer, wine, and spirits segments.
