About the event

Set under the theme of “Navigating the Future with the Full View™,” this event explores why now is the time to get up close and personal with connected consumers—the people who are shaping your brand today.

Understanding consumer mindsets is critical to maximizing sales in increasingly volatile and saturated markets. Retailers, manufacturers, and distributors must accurately read the mood of consumers to maximize opportunities and drive revenue and profitability in both the short and long term.

Some topics that we’ll cover:

• Consumer Insights and Learnings Across All Industries: Current trends in Tech & Durables (including tech, entertainment, retail, automotive, finance, travel et cetera) and FMCG in Belgium.

• Understanding Generations: Insights on Gen Z, future consumer trends, and preparing for tomorrow’s consumers.

• The War on Gut Feeling: The importance of data-driven decision-making and debunking stereotypes.
• Market Polarization: Exploring market polarization and strategies for, premium brands, trade brands and private labels.
• D2C and Social Selling: Effective strategies for thriving in the direct-to-consumer and social selling spaces.
• Impact of EU Regulations: How sustainability practices are shaped by EU regulations.
• Leadership Strategies for a Changing Consumer Landscape: Covering generations, sustainability, e-commerce, AI, and smart technologies.
• New Generation Mobility: Changing views on mobility with perspectives from the automotive and bicycle sectors, supported by relevant data.
• Promotion and Assortment: Volume evolution and trends in the T&D- and FMCG market.

Gain actionable insights and perspectives from industry practitioners and NIQ/GfK experts. This event is your opportunity to navigate the future with a comprehensive view, equipped with the knowledge to drive your brand forward.

Agenda

• 10:30 – 11:00: Registration and Coffee
• 11:00 – 11:15: Welcome & Opening Anik Vandercruyssen, Moderator & Host / Ralph de Greef, Managing Director Benelux, NielsenIQ​
• 11:15 – 12:00: Keynote Prof. Dr. Els Breugelmans – The future of retail? Without physical stores and with direct-to-consumer channels?
• 12:00 – 12:25: Full-View-Talk: Developments in the Belgian Consumer Market. Wim Boesmans, Commercial Director Belgium T&D, GfK – An NIQ Company / Stephanie Baaklini, Manufacturers Commercial Leader Belgium FMCG, NielsenIQ
• 12:30 – 13:30: Lunch & Networking:
  • 1. The Shopping Cart of Tomorrow: bol’s Path Toward More Inclusive and Circular E-commerce. Bram Vromans, Country Lead Belgium, bol / Yasmine Van Moortel, Project Manager Belgium, bol
  • 2. How HP is Unlocking a New Era of AI Experiences. ​
    Steven Van Pee, Retail Sales Manager BeNeLux, HP ​
  • 3. How L’Oréal Benelux is Elevating its E-commerce Strategy with Data-Driven Insights. Prisca Metz, CMI Director BNL, L’Oréal / Jasper Koole, CMI Market Manager BNL, L’Oréal
• 13:30 – 13:55: Breakout Sessions:
  • 1. The power of paper in the modern media mix. Leen Dehantschutter, Managing Director, BD Media / Karolien Smets, Country Lead Consumer & Marketing Insights, GfK – An NIQ Company
  • 2. Unlock volume growth in mature markets: The PepsiCo Way! Philippe Chapuis, Business Analytics Lead North Europe, PepsiCo / Julien Loire, WE Sales Director, Revenue Growth Management, NielsenIQ
  • 3. The Power of Promotions: Unlocking Market Insights for Success in Tech & Durables. Jasper Vermeulen, Senior Market Intelligence Analyst, GfK – An NIQ Company / Caroline Cauwenberghs, Sr. Market Intelligence Consultant, GfK – An NIQ Company
• 14:30 – 14:50: Coffee Break
• 14:55 – 15:20: Breakout Sessions:
  • 1. The evolution of AI and its future in unlocking consumer demand. Chris Sinclair, Global Innovation Leader, NielsenIQ / Tessa Buckens, Commercial Lead AAC & BASES Benelux, NielsenIQ
  • 2. Bridging Generations: Uncovering Shared Values for Inclusive Marketing. Jozefien Piersoul, Expert Consumer & Marketing Insights, GfK – An NIQ Company
  • 3. Fireside Chat: A conversation on Sustainability and a Circular World. Eric Dewaet, CEO, Recupel / Hans Schurmans, Logistics Operations Director, Proximus Group / Michele Laghezza, Marketing Director, Miele / Jürgen De Mesmaecker, Key Account Director, GfK – An NIQ Company
• 15:25 – 15:50: Full-View-Talk: Unveiling the key drivers and trends that are shaping e-commerce in Belgium. Roberto van Taunay, Commercial Leader E-Commerce Western Europe, NielsenIQ / Yentl Van Glabbeek, Retail Insights Lead T&D, GfK – An NIQ Company​
• 15:50 – 16:00: Closing Remarks Anik Vandercruyssen, Moderator & Host​
• 16:00 – 17:00: Apero & Networking