With great anticipation, we invite you to join
NielsenIQ Shopper Trends Event
June 7th 2023
09:30 am – 16:00 pm
Falkensteiner Hotel Belgrade
Our thoughtfully design agenda with a roadmap to discovery, innovation, and in-depth shopper behavior understanding, is presented below:
09:15 – 09:45
Registration & Coffee welcome
09:45 – 10:00
10:00 – 10:45
Retail Trade Evolution in Adriatics and growing impact of the regional and global factors
10:45 – 11:30
Overcoming Inflationary Pressures: How FMCG Players Can Adapt and Drive Profitable Growth
11:30 – 11:45
Coffee & Snack break
11:45 – 12:30
Innovating out of crisis – guest speaker
12:30 – 13:30
13:30 – 14:30
Shopper Trends 2023 Project Findings – Evolving Shopper Behaviour and Retailer brand perception and positioning in Serbia and across Adriatics
14:30 – 14:45
14:45 – 15:15
CEO Outlook Survey – how do our regional CEO see the current market environment and what do they plan
15:15 – 16:00
Discover with Discover – prepare for the new era of accessing and operating with NielsenIQ data and services
Shopper Trends 2023 Project Findings
Evolving Shopper Behaviour and Retailer brand perception and positioning in Serbia and across Adriatics
Galloping inflation, economic slowdown, global pandemic, geopolitical instability and security risks, supply chain disruptions and high commodity prices… are among key factors influencing consumer behaviour today. Whatever we knew about our shoppers a year ago has already changed! Identifying and navigating these shifts in consumer/shopper attitudes and behavior is vital for your category, brand or if you are a retailer – your store success.
Check the latest NIQ ShopperTrends© study results to get a comprehensive view of the FMCG & retail trends in Serbia and across Adriatics.
Client Delivery Leader Adriatics
Senior Customer Consultant
CEO Outlook Survey
How do our regional CEO see the current market environment and what do they plan
We have asked the key decision makers about how they see their businesses and overall FMCG and retail market environment. We have collated the feedback from the top industry leaders through a CEO outlook questionnaire and we will present you their views on challenges, opportunities and watch outs through 2023.
Retail Trade Evolution
Growing impact of the regional and global factors in Adriatics
Who is the shopper today that the industry needs to take care of? Value is up, but how about volumes? Sales channel evolution and where do the sales come from? Is there a difference between branded products and Private Labels when we talk about volume/value growth? What is happening with the biggest categories? Is price elasticity affecting volumes?
Retail Vertical Leader
Overcoming Inflationary Pressures
How FMCG Players Can Adapt and Drive Profitable Growth
Winning with the shoppers in 2023 means another year of working around the impacts of inflation, persistent cost increases and the need to offset them. We will offer valuable insights on how to balance the pricing and promotion strategy as well as the on-shelf assortment optimizations. We have assessed the current state of the market and will present how to drive profitable growth with the inflationary outlook and changing buying patterns of ever polarized consumers.
Tjasa Pisljar Anticevic
Analytics Sales Leader
Intelligent Analytics Sales Consultant
Innovating out of crisis – guest speaker
The last two years have been a challenge to navigate, but there are key actions manufacturers can take today to fortify their innovation pipelines, mitigate risk, and prepare for what comes next.
As global inflationary pressures persist, a vicious circle deepens: Consumer wallets are tightening, retailers are caught in tight financial binds, and manufacturers are scaling back their innovation agendas. But should they be? NielsenIQ’s latest global analysis finds that innovation is a key driver of growth, and companies who hit the pause button risk getting left behind. In fact, companies who have continued to innovate during this challenging time are experiencing a greater share of growth, sales and market share as compared with those who have not.
Director Global Demand Generation
BASES Account Development
Discover the Discover
Prepare for the new era of accessing and operating with NielsenIQ data and services
NIQ has carefully listened to the client’s feedback about the previous services and created an automated platform that turns working with data into enjoyment. You will be able to create detailed reports and beautiful presentations easily and simply in a few clicks with Discover. Step into a new era of data usage in the Adriatic region.
Be a part of the world’s future with NIQ – Discover the Discover!
Senior Customer Service Executive
Analytic Insights Executive