NIQ

With great anticipation, we invite you to join

NielsenIQ Shopper Trends Event

June 7th 2023
09:30 am – 16:00 pm
Falkensteiner Hotel Belgrade

Our thoughtfully design agenda with a roadmap to discovery, innovation, and in-depth shopper behavior understanding, is presented below:

09:15 – 09:45

Registration & Coffee welcome

09:45 – 10:00

Welcome note

10:00 – 10:45

Retail Trade Evolution in Adriatics and growing impact of the regional and global factors

10:45 – 11:30

Overcoming Inflationary Pressures: How FMCG Players Can Adapt and Drive Profitable Growth

11:30 – 11:45

Coffee & Snack break

11:45 – 12:30

Innovating out of crisis – guest speaker

12:30 – 13:30

Lunch break

13:30 – 14:30

Shopper Trends 2023 Project Findings – Evolving Shopper Behaviour and Retailer brand perception and positioning in Serbia and across Adriatics

14:30 – 14:45

Sweet break

14:45 – 15:15

CEO Outlook Survey – how do our regional CEO see the current market environment and what do they plan

15:15 – 16:00

Discover with Discover – prepare for the new era of accessing and operating with NielsenIQ data and services

Shopper Trends 2023 Project Findings

Evolving Shopper Behaviour and Retailer brand perception and positioning in Serbia and across Adriatics

Galloping inflation, economic slowdown, global pandemic, geopolitical instability and security risks, supply chain disruptions and high commodity prices… are among key factors influencing consumer behaviour today. Whatever we knew about our shoppers a year ago has already changed! Identifying and navigating these shifts in consumer/shopper attitudes and behavior is vital for your category, brand or if you are a retailer – your store success.

Check the latest NIQ ShopperTrends© study results to get a comprehensive view of the FMCG & retail trends in Serbia and across Adriatics.

Igor Grudenic
Client Delivery Leader Adriatics

Ana Bulas
Senior Customer Consultant

CEO Outlook Survey

How do our regional CEO see the current market environment and what do they plan

We have asked the key decision makers about how they see their businesses and overall FMCG and retail market environment. We have collated the feedback from the top industry leaders through a CEO outlook questionnaire and we will present you their views on challenges, opportunities and watch outs through 2023.

Miroslav Tasic
General Manager
NielsenIQ Adriatics

Retail Trade Evolution

Growing impact of the regional and global factors in Adriatics

Who is the shopper today that the industry needs to take care of? Value is up, but how about volumes? Sales channel evolution and where do the sales come from? Is there a difference between branded products and Private Labels when we talk about volume/value growth? What is happening with the biggest categories? Is price elasticity affecting volumes?

Katja Bizjak
Retail Vertical Leader
Adriatics

Overcoming Inflationary Pressures

How FMCG Players Can Adapt and Drive Profitable Growth

Winning with the shoppers in 2023 means another year of working around the impacts of inflation, persistent cost increases and the need to offset them. We will offer valuable insights on how to balance the pricing and promotion strategy as well as the on-shelf assortment optimizations. We have assessed the current state of the market and will present how to drive profitable growth with the inflationary outlook and changing buying patterns of ever polarized consumers.

Tjasa Pisljar Anticevic
Analytics Sales Leader
CSEE

Mina Janakiev
Intelligent Analytics Sales Consultant

Innovating out of crisis – guest speaker

The last two years have been a challenge to navigate, but there are key actions manufacturers can take today to fortify their innovation pipelines, mitigate risk, and prepare for what comes next.

As global inflationary pressures persist, a vicious circle deepens: Consumer wallets are tightening, retailers are caught in tight financial binds, and manufacturers are scaling back their innovation agendas. But should they be? NielsenIQ’s latest global analysis finds that innovation is a key driver of growth, and companies who hit the pause button risk getting left behind. In fact, companies who have continued to innovate during this challenging time are experiencing a greater share of growth, sales and market share as compared with those who have not.

Emina Maslic
Director Global Demand Generation
BASES Account Development

Discover the Discover

Prepare for the new era of accessing and operating with NielsenIQ data and services

NIQ has carefully listened to the client’s feedback about the previous services and created an automated platform that turns working with data into enjoyment. You will be able to create detailed reports and beautiful presentations easily and simply in a few clicks with Discover. Step into a new era of data usage in the Adriatic region.

Be a part of the world’s future with NIQ – Discover the Discover!