
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1041 results


Trading Up or Tuning Out?
![Understanding your audience: The power of segmentation in retail [podcast]](https://nielseniq.com/wp-content/uploads/sites/4/2025/07/Podcast-Understanding_your_audience-The_power_of_segmentation_in_retail-mirrored.jpg?w=1024)
Understanding your audience: The power of segmentation in retail [podcast]

Hot Snacking in Pubs 2025

Prime Day 2025: What You Need to Know

France On Premise Consumer Pulse Report: May 2025

Winning Vietnam’s Tet holiday: Optimizing FMCG growth for the next season

APAC Tariffs Sentiment & Impact Study

4 crucial questions addressed by APAC Tariffs Sentiment & Impact study

Daypart Analytics: Unlocking opportunities to maximise rate of sale across dayparts

Unlocking Potential: Driving Footfall in Canada’s On Premise
