Top 10 questions that retail buyers ask manufacturers

Consumer packaged goods (CPG) manufacturers looking to create a new distribution strategy or expand distribution channels must first understand what’s on the minds of potential retailer buyers. Crafting a compelling sell-in story starts with understanding:

• The performance of your brand and competitors
• Your product strengths
• Consumer trends and buying behaviors
• The impact of your pricing and promotion strategies

Craft your retail story with answers to these key questions

Overall, your consumer product distribution strategy will need to demonstrate to retailers that you can help them drive profit and margins at the category level. You’ll need to demonstrate how your brand can help develop the category by aligning your product to shopper behavior and consumer trends.

To influence retailers and drive lucrative results across distribution channels, it’s also important to know your product strengths and sales compared to competing brands. As you look to grow your sales across distribution channels and develop stronger retailer partnerships, start by answering these top 10 retailer questions.

Are you prepared for your next retailer meeting?

Sixty-eight percent of the top 50 U.S. consumables retailers prefer NielsenIQ measurement/use NielsenIQ data internally.