GfK is happy to continue its content partnership with Channel Connect Online Event which took place between 19 – 21 October 2022. The Buyer Insider Sessions is an online event that puts the buyer in the driving seat. The event also features one-on-one meetings and a series of market insight sessions courtesy of content partner GfK.

GfK’s experts covered the following topics:

Speaker: Tatjana Wismeth, Head of GfK Distribution & Supply Chain Intelligence

At a time when high inflation rates, conflicts and supply chain issues heavily affect markets, maintaining resilience and generating growth is more difficult than ever. GfK will provide an objective view into future consumer desires and changed business dynamics as well as highlight strategies to successfully use current challenges for sustainable business success. This session is an opportunity to learn what will influence your decision-making and future business strategy.

Speaker: Chris Moon, Market Intelligence Product Lead for META

The Middle East, Turkey & Africa (META) market has been impacted by multiple factors such as inflation, supply chain uncertainty, conflict and COVID-19. This session will help the audience understand how these factors are impacting the durable market for digital products, and highlight how vendors and channel partners can capture opportunities in volatile conditions.

Speaker: Mukund Tripathi, Market Intelligence Lead-APAC, GfK

The Asia Pacific region has been impacted by global challenges, however, APAC is a melting pot of different cultures and channels, presenting vendors with plenty of local opportunities to grow. At the same time, the tech and durables market is going through paradigm change driven by new consumer choices in response to a changing world. Join this session to find out how a new consumerism is changing the tech and durable market dynamics, the impact of evolving consumer needs plus changing digital trends and habits.