Social Media and CPG Brands
Though many major CPG industries have adopted social media and influencer marketing, beauty brands were some of the first to take the leap. And for good reason. Social shopping is the future.
Luckily, beauty products are marketed well through visual mediums and social media offers the opportunity to create attractive, appealing ads and organic content. They are also great for attracting influencers and gaining sales using these influencers’ existing audience.
Top Tips for Beauty Brand Success on TikTok
TikTok is one of the fastest-growing and most talked about social media apps of the past few years.Its popularity has quickly risen making it one of the top video content platforms.While this means that users are creating more engaging content, it also means beauty brands have more opportunities to collaborate and increase sales.
Here are five tips to get the most out of TikTok for your emerging beauty brand:
Beauty Brands and Data Go Hand-in-Hand
Growing across channels and optimizing sales in-store and online rely heavily on your ability to access and act on data. Tracking customer behavior, sales trends, and planning future opportunities hinge on your ability to access up-to-date and accurate data.
With Byzzer’s reporting solutions, you can have all the data you need at your fingertips. Reach out to our team, so we can help you build a customized paid plan with Byzzer. You can have this data and much more available for any need that may come up.
Whether you’re looking to launch new products, price a CPG product, or just use retail data to gain market share, we can help.