The state of supplements and vitamins - NIQ

The state of supplements and vitamins


The state of supplements and vitamins

If you’re a health and wellness CPG company, you know that supplements and vitamins have been an integral part of the category’s growth. But, many brands have seen stronger growth than ever in recent years.

So, what makes our current environment so different?

Read on to learn more about the current state of the vitamin and supplement market, trends to keep an eye on, and the tools you can use to succeed.

Supplements and Vitamins in 2022

Supplements and vitamins are in a renaissance, with sales across all channels up. There are a few reasons for this growth. First, the COVID-19 pandemic had a major impact on all industries. For health and wellness products, this led to increased sales and more interest in products that could keep consumers healthy. Second, large swaths of consumers have been leaning more into various diets and wellness trends in recent years. Third, the increasing use of online shopping platforms has introduced new consumers to a wide range of products including various supplements and vitamins.

With so much money being spent on supplements and vitamins these days, it can be hard to put a finger on where to invest your time and energy. Luckily, some trends are showing stronger opportunities than others. This is particularly true for emerging brands that are more agile.

Here are the top five trends in the supplement and vitamin space:

Use Data to Fuel Your Vitamin and Supplement Growth

With the supplement and vitamin market growing at such a fast pace, keeping up can be difficult. Investing in data can make all the difference. NielsenIQ has got you covered. NielsenIQ tracks 1,000+ attributes across total store and 250+ NielsenIQ-only attributes and can get granular with Product and Label Insights.

Learn more about our Total Wellness offerings and sign up for a demo to see this attribute data in action. Our team is always here to help you get the data you need when you need it.

As the owner of a small CPG brand, the power to emerge on top of the wellness landscape rests in your hands. Fortunately, our Byzzer platform can help by providing comprehensive reports that help you understand shoppers’ needs and behaviors better. Best of all, we’ll give you actionable insights so that you know what to do next to grow your brand.

Sign up for free today and see what Byzzer can do for your brand.