Label Insight

Drive growth with the product attribute insights that matter most to consumers.

Overview
Overview

Understanding purchase drivers for today’s discerning consumers

200 million consumers in the U.S. are adhering to a diet or health-related program, and they are searching for specific product attributes every time they shop. From keto-friendly snacks and gluten-free beer to biodegradable shampoos and paraben-free makeup, the shopping experience is more personalized than ever.

Improve product discoverability
Deliver experiences that meet shoppers’ needs

Description
Description

Win against competition using product attribute insights

Consumers today are expressing their beliefs with their wallets, aligning their personal values with their purchase decisions. Shoppers seek out sustainability-minded companies, “clean-label” products, and plant-based proteins, ensuring the things they buy fit with the lifestyle they lead. But consumers are struggling to find the right options. 84% of brands fail to claim at least 1 of their top 3 most-searched attributes, which means businesses are leaving money on the table.

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Better decisions are in the product details

With Label Insight technology, brands and retailers have a direct view into consumer intent. Understanding which product attributes or ingredients matter most to consumers can drive innovation, improve marketing, and optimize assortment strategies.

Key features
Key features

1

Most comprehensive product attribute data

Leveraging machine learning, Label Insight technology covers 99% of consumer queries and provides 24,000 attributes per product.

2

Fuel for innovation

Deliver future growth with highly informed product enhancements aligned with the emerging health and wellness trends.

3

Optimize e-commerce

As monthly online grocery sales grow over $9 billion, it’s essential to have insightful attribute data, ensuring product discoverability and building consumer loyalty in an omnichannel marketplace.

Related insights
Related insights