The US SMB State of Suncare 2022


The US SMB State of Suncare 2022

In 2022, Suncare CPG brands are facing a slew of challenges. From the lasting impact of COVID-19 to supply chain issues to inflation, there’s a lot to contend with.

For SMBs and emerging brands, these challenges can seem overwhelming. Luckily, your size and agility mean you can react quickly to market changes and continue to grow.

Read on to learn more about the current state of suncare, some key takeaways, and future trends to keep an eye on.

The Impact of COVID on Suncare

The COVID-19 pandemic had a major impact on all industries, suncare included. During the biggest infection spikes when lockdowns were common, most suncare companies saw dips in sales for their products. However, as restrictions began to loosen, sales quickly rebounded and suncare brands saw large spikes in sales. However, these spikes may be short-lived.

According to NielsenIQ Omnishopper Panel data across in-store and online, the overall beauty category saw price per unit shoot up 17% this past year. This impacted many categories, but it’s important to note was driven by many factors, not necessarily price inflation. Suncare was less impacted with an increase of only +5%, but consumers are growing weary of increased costs across the board.

With the health and wellness landscape shifting and the market continuing to see major change in consumer demand and desires, there are a few trends that all suncare SMBs should be keeping their eyes on. These trends may help or hinder your growth path going forward.

Here are 5 trends in suncare to be aware of:

Suncare Brands Grow with Data

Tracking customer behavior, sales trends, and future opportunities hinge on your ability to access up-to-date and accurate data. That’s why it’s vital for suncare brands to understand how CPG data can help your business grow and dedicate a budget to investing a good data platform.

With Byzzer’s reporting solutions, you can have all the data you need at your fingertips. Reach out to our team, so we can help you build a customized paid plan with Byzzer. You can have this data and much more available for any need that may come up.