The Impact of COVID on Suncare
The COVID-19 pandemic had a major impact on all industries, suncare included. During the biggest infection spikes when lockdowns were common, most suncare companies saw dips in sales for their products. However, as restrictions began to loosen, sales quickly rebounded and suncare brands saw large spikes in sales. However, these spikes may be short-lived.
According to NielsenIQ Omnishopper Panel data across in-store and online, the overall beauty category saw price per unit shoot up 17% this past year. This impacted many categories, but it’s important to note was driven by many factors, not necessarily price inflation. Suncare was less impacted with an increase of only +5%, but consumers are growing weary of increased costs across the board.
5 Key Trends in Suncare
With the health and wellness landscape shifting and the market continuing to see major change in consumer demand and desires, there are a few trends that all suncare SMBs should be keeping their eyes on. These trends may help or hinder your growth path going forward.
Here are 5 trends in suncare to be aware of:
Suncare Brands Grow with Data
Tracking customer behavior, sales trends, and future opportunities hinge on your ability to access up-to-date and accurate data. That’s why it’s vital for suncare brands to understand how CPG data can help your business grow and dedicate a budget to investing a good data platform.
With Byzzer’s reporting solutions, you can have all the data you need at your fingertips. Reach out to our team, so we can help you build a customized paid plan with Byzzer. You can have this data and much more available for any need that may come up.
