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Today, checking price tags and looking for value for money, is the top-line motivation as shoppers fill their digital grocery baskets.
Meanwhile, shoppers still care deeply about the environment – and the level of concern is increasing year on year.
This report explores the tension between the two key purchasing motivations of lower price tags and caring for the planet. It looks in depth at the challenges and opportunities this tension presents for the shopper and the FMCG industry.
Finally, it considers how brands and retailers can respond to shoppers’ sustainability goals in a transparent and authentic way. How they can step up to the mark, maintain their sustainability initiatives while avoiding the minefield of greenwashing, future legislation and price pressure.