Adapting to change
Covid-19 brought about innumerable changes to consumers’ shopping habits—what they buy, how they buy, and where they shop. It has brought irreversible changes to the retail landscape, which is more fragmented than ever today. Availability, affordability, and value for money are some factors that affect consumer choices. Are you present where your consumer is shopping? Does your price point appeal to your consumer?
Understanding how the retail industry has transformed in recent times is the first step in identifying the opportunities that exist for your brands. NielsenIQ’s Trade Dimensions offers a 100% street-by-street retail census covering 1.3 million stores across the top 31 cities in India to identify the shifts in the retail landscape.
The census helps FMCG, soft drinks, and cigarette manufacturers prioritize the most important areas in a city and the key stores that are relevant for their brands.
Check out our infographic to see why reaching the right stores can be a huge task in India and how data and insights can help you execute a more targeted distribution approach and avoid wasting valuable resources.