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Altruistic motivators could drive the future of health and wellness innovation

[x] mins read
Multimedia

Altruistic motivators could drive the future of health and wellness innovation

[x] mins read
Health & Wellness
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CPG Retail Manufacturing CPG & FMCG Consumer Behavior Insights COVID-19 Market Predictions Marketing Strategy Purchase Decisions Shopper Trends

Beyond profit, the future of health-focused products will center around people, the planet, purpose, and prosperity. Simply put: Health and wellness is now a shared altruistic priority across consumers, companies, and governments.

However, the altruistic motivations driving health and wellness purchasing vary by market. That’s important, because the more an altruistic need is adopted as a purchase driver, the more options there are for innovation.

In a recent LinkedIn Live event, “Altruistic innovation: The future of health and wellness?” we discussed the future of altruistic health and wellness and what companies should be thinking about in 2022.

Watch the playback of this event, where Genevieve Aronson (VP, Global Thought Leadership, NielsenIQ), Lauren Fernandes (Director, Thought Leadership, NielsenIQ), and Ujwal Arkalgud (CEO, MotivBase) uncover:  
 

  • What actions are consumers taking to support the world around them?  
  • How are companies meeting the expectations of altruistic consumers?  
  • What should companies be thinking about going into 2022?  
  • What are the five altruistic microcultures? 

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