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Multimedia

Expert’s view: Outlook on the Asia Pacific e-commerce landscape 

[x] mins read
Multimedia

Expert’s view: Outlook on the Asia Pacific e-commerce landscape 

[x] mins read
Omnichannel/E-commerce
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CPG Retail Global Manufacturing Large Manufacturing Manufacturing CPG & FMCG Small & Mid Sized Manufacturing Channel Strategy Channels Consumer Journey E-commerce Shopper E-commerce Strategy International Market Analysis Omnichannel/E-commerce Online Shopper

COVID-19 has accelerated the growth of e-commerce and in fact, it has risen as the second biggest retail channel in Asia. With online shopping now an ingrained habit among consumers across the Asia Pacific region, this tendency is likely to stay as consumers try to fight back the rising inflation and cost of living by curbing their expenses with discounts and promotions offered online. 

Expert insights

With popular online shopping festivals approaching, Vaughan Ryan, Managing Director of E-commerce at NielsenIQ Asia Pacific offers a perspective on the following:  
 

  • Latest e-commerce trends in Asia Pacific  
  • Outlook of Asia Pacific’s e-commerce landscape in the next three to five years  
  • Double Days events driving sales in Asia  
  • The key e-commerce metrics that will help you unlock online growth opportunities 

Check out the video below and discover how your brand can benefit from these trends and build a winning e-commerce strategy by leveraging trusted and accurate data.  

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