Multimedia

Webinar: Innovator’s guide to the future of product optimization 

Multimedia

Webinar: Innovator’s guide to the future of product optimization 


Did you know that the best performing product formulations have 7 times the potential to survive in market after three years, compared to less acceptable formulations? It is therefore vital that research helps you uncover the opportunities that help your product formulations delight consumers.

 

For both Marketing & R&D, improving the performance of existing products’ formulations and making sure you develop the best ones for your innovations, is one of the key factors for a successful product. In this episode of the BASES Masterclass Webinar Series we’ll reveal the importance of optimizing your product formulation and new technologies you can use to get there.


  • The impact great product formulations have on success in-market.
  • How you can use developments in science and technology to create, optimize and develop exciting new product formulations that will increase consumer delight.
  • Importance of using sensory research when doing product optimization.