Did you know that the best performing product formulations have 7 times the potential to survive in market after three years, compared to less acceptable formulations? It is therefore vital that research helps you uncover the opportunities that help your product formulations delight consumers.

For both Marketing & R&D, improving the performance of existing products’ formulations and making sure you develop the best ones for your innovations, is one of the key factors for a successful product. In this episode of the BASES Masterclass Webinar Series we’ll reveal the importance of optimizing your product formulation and new technologies you can use to get there.