Client Academy, Episode 2: Promo Power Hour

What you will learn?

We’ll dive into the crucial and basic concepts of the art of promoting well through different observed market strategies and real success examples: 

• Promo Efficiency: Does the promotion generate enough profit to reach the break-even point?
• Promo Uplift: Is the uplift consistent across different promotional mechanics
• Promoted Price Elasticity: what is it and how to manage it. Is it changing across Western Europe?
• Frequency or depth? Or both? the big question!
• Hi-Low or Everyday Low-price: how to define how to apply it?
• Trade supports: where to invest the most?

Webinar overview:

• Date: this event has now passed (June17, 2025) 
• Presented by: Simon Doyle, Analytics & Activation Sales Manager and Bennett Cox, Commercial Director, Advanced Analytics.