Pricing can make or break CPG product innovations. High prices can be detrimental to a new product launch, while pricing too low leaves revenue on the table. Watch this on-demand recording with NielsenIQ BASES experts to see how you can find optimal price points for new products, along with best practices for upsizing and downsizing innovations.
Watch on demand
Lessons for maximizing new product sales through pricing
Upsizing and downsizing best practices for new products
Tips for finding the right count for line priced new products