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- Lessons for maximizing new product sales through pricing
- Upsizing and downsizing best practices for new products
- Tips for finding the right count for line priced new products
Pricing can make or break CPG product innovations. High prices can be detrimental to a new product launch, while pricing too low leaves revenue on the table. Watch this on-demand recording with NielsenIQ BASES experts to see how you can find optimal price points for new products, along with best practices for upsizing and downsizing innovations.
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