Diverse Voices: The Asian-American Consumer Base report is a comprehensive look at the buying behaviors of U.S. Asian consumers. 

The Asian-American Consumer Base report serves as a resource for marketers to recognize the opportunities within the Asian-American consumer segment. This report leverages NielsenIQ’s vast consumer and market data, offering exclusive insights in combination with the cultural context that will help brands to successfully engage with this community in a relevant way. 

Diverse Voices is a report series that explores the unique purchase behaviors and trends of diverse consumer groups.