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Report

How to increase brand equity and brand resonance with today’s consumer

Report

How to increase brand equity and brand resonance with today’s consumer


Explore the idea of brand equity and brand resonance in NielsenIQ’s latest white paper, as well as the roles each of these ideas play in attracting today’s modern consumers.

While there are many challenges posed by today’s rapidly evolving consumers, the report shows how the right solutions are empowering businesses to more effectively win over shoppers. By measuring the indicators that truly matter, brands can react in faster and more relevant ways.


Today’s consumers have nearly endless choices in stores, as well as total control over how they evaluate and engage with media and brands. 

At the same time, NielsenIQ research has shown following the COVID-19 pandemic that 46% of consumers have become newly constrained and 81% will continue to restructure spending this year.

Brand equity and resonance report

Learn how to win the hearts and minds of today’s consumers.

These changes present CPG brands with a unique opportunity to leverage efficiencies within the evolving marketplace to secure greater market share. But to do this, they will need to emerge from the “battle of the brands” as a leader and win the hearts and minds of consumers.

Read our latest whitepaper to explore the concepts of brand equity and brand resonance, and how the right solutions can help brands attract today’s modern consumers.