Winning the data game

Omnichannel/E-commerce

'Winning the Data Game' Report

Dramatic changes in consumer purchase behavior related to e-commerce and health and wellness preferences have created the need for a new approach to product data for CPG brands and retailers.

To meet the demands of today’s digital-first health and wellness need-state shoppers, product attribute metadata has emerged as a “must-have’’ complement to legacy data sources for CPG brands and retailers looking to differentiate to win omnichannel market share and build lasting loyalty.

What’s in the report?

Leverage this guide as your companion as you evaluate data providers for your organization based on 5 key value data dimensions:

Coverage: How well does the data reflect the market?
Characteristics: How granular is the data and how is unstructured data defined and organized?
Currency: What is the rate of data decay and how dynamic is the data?
Confidence: What’s your level of trust in the data?
Customization: How well can the data be tailored to your specific business needs?