The importance of rich media content

While brick-and-mortar stores are no stranger to engaging shoppers with branded displays and flashy signage, online retail offers brands a world of opportunities to show off products in new and exciting ways.​

With e-commerce growth showing no signs of stopping, it’s essential for brands to prioritize the digital experience to keep up with industry trends. There are endless ways to market a product online, but when listing your products on a major online retailer, a brand’s most accessible and effective option is rich media content.​

Adding engaging content to your product listings doesn’t have to be complicated. Many brands have existing photo and video content that they can add to their listings on retailers that support rich media. A little enriched content can go a long way, and something is better than nothing, so be sure you’re using all of the resources at your disposal to provide an excellent experience for your shoppers.

Remember, not every shopper is the same, so presenting the same information via multiple channels and formats can be great for engaging shoppers with different content preferences!