Education
Black Friday Success Starts with Discoverability
Learn how product content can boost discoverability and drive sales during Black Friday, Cyber Monday, and the holiday season.
GfK Etilize is now part of NIQ Brandbank
Welcome to NIQ Brandbank
Power your e-commerce efforts with discoverable, engaging product content.
Select your industry below, and talk to one of our experts
Digitalize the shopper experience
NIQ Brandbank provides FMCG and Tech and Durable retailers, distributors and brands with high-quality digital product content to support the omnichannel experience, redefine best-in-class product data, and deliver at scale.
- Activate shopper needs from one source
- Stand out from the competition
- Connect with shoppers and drive sales
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Revolutionizing Grocery: Unlocking Omnichannel Potential
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Product Content Solutions for the Technology & Durables Industry
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We simplify the activation of your shopper needs
We are your one stop shop for everything digital product content related, offering flexible capture models to support your needs. Leveraging one version of the truth, we syndicate all digital product content across an extensive network of retailers, wholesalers, distributors, brands, and application providers to access the largest number of shoppers via their desired channels.
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We drive personalization and empower shoppers
No two shoppers are the same. With over 5,750 attributes across FMCG and Tech & Durables categories, we go beyond the basics to meet diverse shopper needs, driving product discovery and accelerating the path to purchase. From core product data to rich content and detailed specs, our standardized catalogs help your products get discovered and purchased across every channel. All in one feed, fully customizable to support both global and local growth.
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We continue to invest in innovation
The world moves fast, and shopper habits change rapidly. To stay ahead, you need the ability to launch products into the market at speed. Our commitment to innovation and investing in new processes and solutions to help you meet the needs of your shoppers will never change. We are committed to supporting you through every single step of change.
Start your digital transformation journey
The future of e-commerce is about putting rich, complete, and trusted content into the hands of shoppers. Customers need the tools to navigate and refine the online experience that best suits their needs. The brands that provide relevant, accurate, and up-to-date content at key touchpoints will win shoppers’ trust and come out on top.
Select your industry below to request a consultation:
You’re invited to join us!
Register now to one of our upcoming webinars.
Utilize NIQ Brandbank expert advice to become a strategic partner in your product content digital transformation journey.
Education
Smarter Shopping: AI’s Role in Evolving Product Content Expectations
Discover how AI is transforming retail with smarter shopping experiences, dynamic product content, and personalized recommendations for today’s consumers.
Education
Back in Session: Winning the Tech Rush This Peak Season
Optimize your digital shelf with engaging product content to win 2025 back-to-school and WFH shoppers this peak season.
Education
Win the Digital Shelf This Holiday Season
Boost your holiday sales with our free guide to seasonal product content. Learn 5 steps to win the digital shelf this Christmas.