On- and off-premise ready to drink analysis

Ready-to-drink alcoholic beverages (hard seltzers, pre-mixed cocktails, etc.) are one of the top growth categories across the alcohol vertical. Forty-seven percent of alcohol buyers have or are currently purchasing some form of a ready-to-drink product.  Alcohol consumers are itching to give the ready-to-drink trend a try, and a wave of new item options in stores, bars, and restaurants means they have lots of options to choose from.  

In the “On- and off-premise ready-to-drink category analysis” you’ll discover: 

• What season and/or time of year has the highest ready to drink sales 
• The difference between, malt-, spirits-, and wine-based ready to drink products 
• Top on-premise channel influences of ready-to–drink purchases 

• Leading demographic and consumption behaviors in the on-premise channel 
• And more!