A guide to sustainability
Sustainable brands connect with consumers. By following sustainable practices, brands can build consumer loyalty that transcends traditional marketing approaches, position themselves as a force for positive change, and create a sense of ownership and meaning throughout the organization by helping to make the world a greener place?
But where do you begin? NielsenIQ partnered with New Hope Network to build the Sustainability Guide that dives into NielsenIQ’s five pillars of sustainability and answers questions like:
- Will shoppers pay more for sustainability?
- Why sustainable? Why now?
- What categories are showing sustainable growth?
Learn more about how sustainable brands can separate themselves from the competition by downloading our report today.
Are you a sustainable force to be reckoned with?
Explore NielsenIQ’s five pillars of sustainability and answer your burning questions around sustainability initiatives with the Sustainability Guide.