What’s in the report
In this global survey NIQ sought to develop a better understanding of SMBs’ current business challenges, perceived risks, and to identify strategies to help discover future growth opportunities.
The report covers:
- The main challenges and outlook on future risks from the perspectives of SMBs in APAC
- Perspectives on distribution, pricing and promotional strategies, and how they differ across different business sizes
- Perception of data and insights in business decision-making
- How companies of different sizes are thinking about product value and pricing
Download the report
NIQ’s An Inside Look report delivers sentiments of small and medium businesses in APAC region.
Next steps for SMBs
When it comes to navigating the many challenges of today’s FMCG market — from changing consumer behavior, collaborating with retailers, to finding the right pricing and promotional strategies — data can drive more hits than misses.
Our survey findings revealed that 30% of SMB respondents in APAC already use market research data to predict business opportunities, and 48% agreed that data and insights contributed “very much” to their success.
With the right data, SMBs can address challenges head-on and position themselves for long-term success.
Fuel your growth
Access market, category, and channel data that can take your business to the next level.
