Category Management for Emerging Brands In 2023 - NIQ

Category Management for Emerging Brands In 2023


Category Management for Emerging Brands In 2023

Category management is a big job, even when the markets aren’t under enormous pressure. But, 2023 brings with it a range of additional challenges for emerging and growth brands. Inflationary pressures, changing consumer behaviors, and more competition than ever are making it a struggle.

With so many factors impacting demand and retailers looking for the best return from products, where do you start?

To help you get started on an effective category management plan in 2023, we’ve compiled some of the most valuable tips and tools into an easy-to-read eBook for you.

A Category Management Guide for Emerging Brands

In this eBook, we’ll share some of the most important steps you should take to become an effective category manager in 2023. This includes looking at challenges in the market, how to structure your category management process, and some tips and tricks.

You can think of this as the go-to resource to help you better navigate the choppy waters in 2023 and get the most from your products.

In this eBook, we’ll look at:

  • Category Management Challenges
  • The Category Management Process
  • Category Management Best Practices
  • Category Management Tips
  • Omnichannel Category Management
  • And More

Better Plan for 2023 with NIQ

Understanding the state of the current market, your position in it, and evolving trends hinges on your ability to access up-to-date and accurate data.

With Byzzer™ powered by NIQ’s reporting solutions, you can have all the data you need at your fingertips. Byzzer™ provides breakdowns of a wide range of attributes and markets in easy-to-digest reports. Best of all, we’ll show you how to leverage this information for your action plan.

Interested in more valuable insights like these?