Electric Vehicle Consideration study (EVC)


Electric Vehicle Consideration study (EVC)

What the EVC Study entails?

The primary goal is to deliver comprehensive data with which perspectives can be comparatively analyzed across markets with respect to the consumers’ interest in purchasing an EV.

What the study includes?

  • Demographics
  • Perspective of personal finance in the next 12 months
  • Current vehicle usage
  • EV consideration for the future
  • Reasons to consider the EV
  • Importance of factors while considering purchase of an EV
  • Barriers to EV adoption
  • Driving range expectation
  • Charging time expectation
  • Key asks from the automotive ecosystem on EVs

Markets covered:

  • China
  • Germany
  • India
  • Malaysia
  • Indonesia
  • Vietnam
  • Thailand


4,022 completed surveys

Online survey fielded Dec’22 – Jan’23

Respondents included those who were current vehicle owners (2 – 7 years of ownership) & those intending for new vehicle purchase in the next 12 months