Despite an ever-changing and highly competitive BevAl market, wine continues to be a cornerstone of US On Premise consumption, having generated nearly $15 billion in sales through the On Premise over the latest 52-week period.
However, the wine category is not immune to shifting consumer preferences, inflationary effects or share challenges from competition. Now more than ever, it’s vital for winemakers and suppliers to keep a pulse of what is happening in the On Premise to identify opportunities, anticipate changes and capitalize on trends.
CGA by NIQ’s US Wine Report utilizes a variety of its signature tools including OPUS, OPM, and Channel Strategy to compile the most actionable and current insights for your executive, marketing, and sales teams.
To read more information, download the report.