Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind. In the omnichannel environment, shoppers use search to browse, so optimizing for a retailer’s SEO algorithm is a brand-building exercise as well as a sales driver.

What this guide contains:

The examples found here show how the criteria for search results vary at Asda, Sainsbury’s, Ocado and Tesco for the ‘cereal’ keyword.

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