Gain the insights you need to balance profitability with competitive strength
1% improvement in price delivers an 11% improvement in margins – Boost revenue with smarter pricing and promotion strategies
Effective pricing and promotion strategies help combat unpredictable markets, smooth market volatility, and drive revenue. They can improve customer loyalty and satisfaction, and lift brand performance. Retailers must leverage accurate data and actionable insights to drive business growth.
Retailers of all sizes are moving away from inflexible, rules-based pricing to embrace AI-powered technologies for a more intuitive approach. These advanced tools harness accurate first- and third-party data, drawing on factors like market performance, competitor insights, consumer behavior, supply chain costs, demographics, seasonal events, and even weather forecasts.
This allows retailers to adapt pricing and promotions strategies in real time, staying competitive in an ever-changing market.
50% of promotions wouldn’t have happened without the offer. Leverage data to maximize revenue.
The rules of pricing and promotion have evolved—gain deeper insights with our comprehensive report. Download now to explore advanced strategies, actionable data, and best practices that are driving success in this new era of retail. Learn how these methods have delivered impactful results and how they can be applied to your business for better outcomes.
The Data-Driven Advantage
A data-led pricing and promotions strategy is the key to retail success. Many retailers struggle to accurately measure the incremental sales and margins generated by both every day and promotional pricing, often focusing solely on absolute sales. Without clear ROI insights, future strategies and decisions are compromised, giving competitors an edge. Our approach helps retailers harness data to optimize pricing and promotions, ensuring strategic decisions are based on measurable outcomes that drive both growth and profitability.
“Put consumer understanding at the center of your pricing strategies. Invest in consumer research and data analysis to gain insights into their needs, preferences, and pain points. Use these insights to tailor your pricing to meet consumer demands.“
Michael McLaughlin, President of International Retail, NIQ
NielsenIQ is uniquely positioned to provide retailers with the data they need to make faster, more effective decisions on pricing and promotions to ensure short- and long-term success
Revenue Optimizer
Optimize brand portfolio pricing, pack/price architecture, and promotions
Performance Pricing
Analysis of price point dispersion and the potential impact on sales and profitability
Enriched Events
Analytical models that offer in-depth understanding of a promotion’s event performance
Custom Price and Promotion
High-end trade and price analytics based on disaggregated datasets at the store-week level
Everyday Analytics
Accessible in-flight pricing and promotion analytics to support pricing and promotion decisions
Opportunities
Automated, pre-simulated pricing and promotion recommendations
Future of pricing and promotion
“Retailers need to maximize their data assets by supplementing them with accurate, reliable third-party sources and expertise that can be integrated together to plot a course through the next phase of retail going beyond the retailer’s own business impact to winning at a total market level”.
Parm Singh, Head of Retail Analytics, NIQ
