Your Guide to Success in the FMCG Landscape
In the fast-moving consumer goods (FMCG) world, agility and strategic insight are crucial for small and medium businesses (SMBs) to thrive. As consumers and technology continually reshape expectations, new retail concepts redefine omnichannel strategies.
This report delves into the global FMCG landscape, drawing from our survey “SMB: An Inside Look,” to provide actionable insights for SMBs aiming to succeed.
Here’s a small preview of what you can expect from the report.
Omnichannel Strategy: Integrating Online and Offline Channels
While e-commerce maintains its critical role in SMB operations, 2025 market data reveals a strategic rebalancing toward offline channels. Current statistics show 69% of small businesses and 78% of medium enterprises maintain e-commerce operations, yet many are adopting measured offline expansion strategies. This channel diversification reflects a nuanced approach – while strengthening digital foundations remains the top priority for securing baseline revenue, forward-looking SMBs are cautiously testing physical retail touchpoints. The emerging paradigm emphasizes not channel substitution, but intelligent integration of online and offline capabilities to build resilient omni-channel ecosystems.
Navigating Consumer Behavior
Volatile consumer behavior continues to pose significant business risks, with shifting preferences and declining purchasing power creating unprecedented challenges in customer acquisition and retention. In today’s hyper-competitive landscape, SMBs must fundamentally rethink their marketing investment strategies across all four Ps: product offerings, pricing models, promotional approaches, and channel selection. This consumer-centric revolution demands agile adaptation as businesses navigate an environment where brand loyalty is increasingly fragile and customer expectations constantly evolve.
The Role of Data
An overwhelming 98% of SMBs now acknowledge data’s critical role in business decision-making. While intuition and experience remain valuable, the strategic integration of market data fundamentally transforms operational choices – converting uncertainty into measurable confidence. This data-driven approach empowers businesses to optimize pricing models, precisely allocate channel resources, and cultivate meaningful consumer relationships.
An Inside Look 2025: Then, Now, and Beyond
Download the full report to discover:
- Strategies for SMBs to maximize their reach and adapt to changing consumer behaviors for lasting success
- How to leverage agility and strategic insights to stay ahead in the competitive FMCG market
- How small and medium businesses can overcome challenges and navigate through the rapidly evolving channel landscape
