Luxe beauty finds its edge online in India
India’s beauty market is transforming—online. With digital beauty sales expanding more than 10 times faster than offline, the shift to e-Beauty is not just a trend—it’s a revolution.
Digitally enabled beauty shoppers are more informed, more experimental, and more premium-focused than ever before. Social media is shaping discovery, Artificial Intelligence is personalizing choice, and exclusivity is driving conversion. Understanding these dynamics is key to staying relevant—and preferred.
In a market where beauty meets technology, brands that master digital strategy, portfolio premiumization, and influencer-led engagement are setting the pace.
NIQ’s Digital Makeover report captures this transformation, as Indian consumers increasingly turn to online channels for convenience, access, and aspirational brands. From curated direct-to-consumer experiences to social-driven discovery, the digital shelf is where beauty brands must compete—and win.
Inside the report
- E-commerce global beauty landscape
- Emerging beauty trends in India
- Emerging growth across luxury beauty and rise of super luxury in online retail
- Key retailer performance in online luxury beauty
- Understanding the luxury shopper persona in e-commerce
- Key beauty categories captured – Skin cream, fragrance and perfume, makeup, shampoo and conditioner, hair oil, and hair color
Find your next growth opportunity
Discover the growing influence of India’s online channel on the beauty industry, with a focus on how luxe beauty is evolving in the digital space.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
