Harnessing data as a competitive advantage
To tackle this challenge, they leveraged a suite of NIQ solutions to understand changes in consumer demand, streamline capacity planning, and enhance the company’s product development process.
The first step in assessing their market white space: understand the market landscape with a Market Structure analysis of the non-drinkable dairy category. This showed them how the consumers were shopping in the aisles they were considering for initial merchandising.
From there, they assessed which segments of the category could support additional variety and evaluated bloated segments that could be rationalized for more space at their retailers using NIQ Assortment and Event Impact solutions.
With NIQ’s Advanced Analytics solutions, Alamance had the level of data fidelity they needed to assess risk factors, create accurate sales forecasts, and ultimately elevate their relationships with their retail partners.
The partnership with NIQ had a profound impact on Alamance’s sales and product launches. Credible data allowed the company to engage retailers with confidence and position themselves as category drivers.
“In the ever-evolving food industry, we view NIQ as a competitive advantage that we plan to leverage for years to come.”Mohan Valluri – Vice President, Sales at Alamance Foods
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