About the client
Key Three Data are pioneers in a revolutionary approach to integrated consumer media, shopping and purchase data collected using wearable video cameras. They deliver accurate, integrated and time anchored consumer behaviour data across all categories, for the full cycle of brand exposure, purchase and consumption.
Overview
‘In the increasingly fluid and fragmented consumer world this data will allow us to model what impacts brand growth and why – identifying triggers for purchase and consumption and cross category influences. Working at the edge of data encryption, machine learning and pattern identification, we are building a platform that automates the delivery of customised descriptive data from first person video diaries. Key Three Data will eventually transform programmatic commercial activity planning – and we are counting on the likelihood that all commercial interventions will be delivered this way in the medium term.’
Anne Stephens – Founder of Key Three Data
The challenges faced before working with NIQ Brandbank
Key Three Data sets out to understand the consumption of the occasion, which means access to a brand’s product information is key. Imagery is a crucial part of the research to fuel OCR Engines to build consumer behaviour output. This research and development was trialed in other markets, without the presence of NIQ Brandbank. When it came to generating the computer vision brand identification algorithm, it was challenging – matching quality data and egocentric video with poor-quality data
Industry eCommerce product images were also of very poor quality, poorly standardised and all copied from one another with little or no governance. The metadata was also unverified and unvalidated, which meant matching poor-quality images with poor quality images.
“It was a disaster,” said Anne “One of the things holding back the contribution of academics to real-world problems is access to reliable data. It seems such a pity that people with the capacity to think are unable to contribute, while corporate employees are drowning in data with little time to analyse it. “
“I moved my business research to England because of NielsenIQ Brandbank. It would have been much easier for me to collect data in another country but here is nowhere else where you have that level of pristine image and quality metadata”
Anne Stephens – Founder of Key Three Data
Benefits to business
- Access to accurate and consistent imagery and metadata
- Consistency and quality of digital product content
- Unrivaled database with up to 300 attributes captured for each product
- Access to over 50 million brand approved, data governed, validated products
- Access to product ranges from 39 global markets and 52k + branded and own label products
How can we help?
Learn more about how you can access world class product data to drive the omnichannel experience.
