Success Story
OMV unlocks a smarter approach to pricing with NIQ Price and Promotion intelligence
OMV, a major energy company in Southeastern Europe with over 160 convenience stores in Romania, partnered with NielsenIQ (NIQ) to transform their pricing strategy and boost ROI.
Using NIQ for Retail’s Price Analytics solution, OMV gained critical insights that optimized their pricing approach, aligning with customer demand and improving profit margins. This collaboration led to measurable improvements in pricing efficiency and business outcomes.
Discover how NIQ’s advanced tools empowered OMV to streamline pricing processes, and hear OMV’s feedback on the seamless onboarding experience and NIQ’s dedicated support.
How NIQ Transformed OMV’s Pricing Performance
With the help of NIQ’s advanced pricing tools and expertise, OMV now benefits from greater agility and control, leading to sustained growth and profitability.
Achieved 2023 Targets:
OMV met their business objectives and sales targets, realizing their 2023 sales and budget targets through data-backed pricing strategies.
Faster Decision-Making:
The NIQ pricing intelligence tool drastically reduced time spent on price adjustments, allowing OMV to respond quickly to market changes and consumer demand.
Gain Insights
into total market performance and create simulations to predict the impact of the price movement.
“Managing pricing via this tool was a whole new experience, so we were grateful that the team at NIQ invested the time to provide us the support, guidance, and training to implement it. The transparency of the entire process gave us complete trust in the outcome. We’ve been able to take the more advanced, flexible approach to pricing that we always wanted, adapting them to customer preferences. It was a real surprise for us to see how quickly the tool was up and running and this meant that results were delivered fast and with limited involvement from our team. We have been impressed by NIQ’s team, analytics, and the outcome, and look forward to a long partnership.”
Livia-Mihaela Bibu, Department Manager of convenience Retail Romania
OMV downstream
Take Control of Your Pricing Strategy with NIQ
Leverage NIQ Retail solutions to optimize your pricing, drive growth, and simplify pricing management.
